Manager Product Marketing

Job Title: Manager Product Marketing Department: Marketing Job Overview To lead the go-to-market strategy, positioning, messaging, and adoption of the bank’s Shariah-compliant digital banking products and propositions by translating customer and market insights into compelling launches, campaigns, and enablement that drive customer acquisition, engagement, and revenue growth.

Key Responsibilities

Develop and execute go-to-market strategies and launch plans for new and existing digital banking products and features, aligned with the product roadmap and business objectives. Define product positioning, value propositions, and messaging for target customer segments, ensuring consistency across channels and adherence to Shariah principles and regulatory advertising guidelines.

Conduct market, competitor, and customer research to identify segments, needs, pricing, and product opportunities, and share actionable insights with Product and senior leadership. Plan and lead integrated product campaigns across digital, social, content, partnership, and lifecycle channels in collaboration with Brand, Digital Marketing, and external agencies.

Develop product collateral, FAQs, sales and customer-facing enablement materials, and training for internal teams, partners, and customer support. Track and report product marketing KPIs (acquisition, activation, engagement, CAC, and ROI), conduct post-launch reviews, manage budgets and vendors, and guide and mentor team members as assigned.

Drive customer acquisition (NTB/ETB), activation, retention, cross-sell, and win-back through CRM, lifecycle marketing, referral, rewards, and loyalty initiatives in coordination with Retail Banking, Digital Channels, Cards and Payments, and Financing teams. Gather and analyse customer feedback, app reviews, usage analytics, and competitor benchmarks, and coordinate with the Customer Experience (CX) team to identify pain points and recommend improvements to products, journeys, and communication.

Work with Product, Technology, and Operations teams to define business requirements, support User Acceptance Testing (UAT), and ensure launch readiness of new features, journeys, and propositions, including training of internal teams. Build and manage partnerships with merchants, fintechs, payment providers, and ecosystem partners to create co-marketing, rewards, and offer programs that strengthen the bank’s value proposition.

Ensure all marketing communication, offers, and product disclosures comply with State Bank of Pakistan (SBP) regulations, Shariah governance requirements, data privacy, and customer fairness standards, obtaining required Compliance and Shariah clearances. Simplify Shariah-compliant product structures (e.g. Murabaha, Ijarah, Musharakah, Mudarabah) into clear, accurate customer language in English and Urdu, and develop digital product content including product pages, in-app messaging, onboarding journeys, explainers, and FAQs, with Shariah and Compliance sign-off.

Prepare product performance reports, dashboards, and management presentations; any other task assigned by line management. Experience & Qualification Required Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Communications, or a related field. MBA or a relevant postgraduate qualification, banking diploma, and professional certifications in digital marketing, product management, or marketing analytics are preferred.

Islamic banking or Islamic finance certification (e.g. IBP) is an added advantage. 5+ years of progressive experience in product marketing, product management, digital marketing, or growth roles, preferably in banking, fintech, telecom, or other high-volume consumer businesses, with a proven track record of leading go-to-market launches, product positioning, integrated and performance campaigns, market research, and cross-functional stakeholder management.

Experience in Islamic banking is an added advantage, and experience of managing budgets, agencies, and team members is desirable. Skills & Competencies Go-to-market strategy, product launch planning, and product positioning and messaging for digital banking or fintech products. Market, competitor, and customer research, segmentation, and insight-led proposition development.

Integrated campaign management across digital, social, content, partnership, and lifecycle (CRM) channels, including performance analytics and marketing KPIs. Sales enablement, collateral development, and cross-functional stakeholder management with Product, Technology, Compliance, and Shariah teams. CRM, lifecycle marketing, loyalty and rewards, segmentation, experimentation (A/B testing), and digital analytics for customer acquisition and retention.

Understanding of the product lifecycle, Agile ways of working, UAT, and release management for digital apps and journeys. Knowledge of SBP regulations, Shariah governance, advertising and data privacy requirements applicable to banking products. Working knowledge of Islamic banking products and contracts (Murabaha, Ijarah, Musharakah, Mudarabah) and the ability to explain them simply to customers.

Bilingual copywriting and content review in English and Urdu. Hands-on use of digital and product analytics tools such as GA4, Mixpanel, Firebase, or equivalent. Budget and agency management, storytelling and presentation skills, analytical thinking, leadership, and strong written and verbal communication. Raqami Bank is an equal opportunity employer.

We welcome applications from all qualified individuals, including Persons with Disabilities (PWDs), and are committed to fostering an inclusive workplace where everyone has the opportunity to succeed. Last date to apply: November 15, 2026.