Content & Digital Marketing Specialist

Content & Digital Marketing Specialist Part-time

• 10–15 hours/week
• Fitness, storytelling, and measurable growth Location: Syracuse, NY; regular on-site content capture | Structure: Part-time hourly employee | Hours: Approximately 10–15/week Create content that moves people—and moves the business Syracuse Sweat Club is seeking a versatile content creator and digital marketer who can capture the energy of our gym, tell meaningful member stories, and turn strong creative work into qualified leads and new memberships. This is not a narrow photographer or social-posting role. We need someone who can own the process from strategy and production through publishing, paid campaigns, and performance improvement. The right person combines strong visual instincts with organization, initiative, and a business mindset. You should be comfortable working around coaches and members, spotting authentic moments, and creating polished content without losing the personality of our community. What you’ll own
• Plan an ongoing Instagram content calendar aligned with business priorities, programs, events, and offers.
• Capture high-quality photos and video during a rotating mix of busy daytime, evening, and weekend periods, plus special events as scheduled.
• Edit and produce short-form videos, Reels, photo posts, carousels, Stories, and real-time event coverage.
• Write clear, engaging captions and calls to action in the Syracuse Sweat Club voice.
• Schedule and publish posts; manage Stories and highlights.
• Coordinate with coaches and members to plan shoots, identify stories, and gather needed content.
• Build an organized, reusable library of brand photos, videos, and campaign assets.
• Develop paid-social concepts and creative, write ad copy, and build Meta campaigns.
• Monitor and optimize paid campaigns; report on leads and conversions.
• Use results to recommend what we should create, test, stop, or expand next. Schedule and working style This role is expected to average 10–15 hours per week. On-site visits will rotate among strategically selected busy periods, including occasional daytime, evening, and weekend visits, as well as special events. Daily—or even weekly—availability during every one of those time blocks is not required. Planning, editing, campaign management, and reporting may be completed remotely. The selected candidate must provide their own camera and production equipment. What we’re looking for
• A strong portfolio demonstrating high-quality photography and video work; portfolio quality matters more than a specific number of years.
• Professional video-editing skills and excellent short-form storytelling instincts.
• Experience with social strategy, content planning, copywriting, and calls to action.
• Hands-on Meta Ads Manager experience, including campaign creation and optimization.
• The ability to interpret marketing analytics and communicate useful recommendations.
• Creativity paired with organization, consistency, and dependable follow-through.
• A proactive, self-directed approach and comfort collaborating with many personalities.
• A results-focused mindset that connects content to leads and sales.
• Fitness-industry experience is preferred. How success will be measured
• A consistent flow of high-quality, on-brand content.
• A growing, well-organized library of reusable media.
• More qualified leads generated through organic and paid content.
• New trials and memberships attributable to marketing activity.

Compensation

and application This is a part-time hourly employee position paying $30-$40 per hour, based on portfolio strength, relevant experience, and demonstrated paid-media expertise. The role is expected to average approximately 10-15 hours per week. Apply through Gusto with your résumé, portfolio, and answers to the brief screening questions.

Syracuse Sweat Club welcomes applicants who bring different backgrounds and experiences. We are committed to creating a professional, respectful, and inclusive environment for our staff and members. Salary $30 - $40 per hour