Brand Manager for in school virtual Academy

Description We are seeking a dynamic and creative Brand Manager for our i. School Virtual Academy brand, with a passion for the education sector, to lead brand development and positioning efforts. Working in brand management at Responsive. Ed means being more than just a marketer; it means being a total business owner.

We need someone who is dedicated and who can guide the vision and strategy behind a brand by developing marketing plans and driving innovation. Our i. School Virtual Academy Brand Manager will work regularly across functions to identify parent, student, and school insights and implement marketing tactics that will continue to push the brand forward.

Requirements

Bachelor's Degree Required: Major in Business, Marketing Preferred 4-7 years of experience in consumer or brand marketing Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives Strong understanding of branding principles and integrated marketing strategies.

Proven ability to develop and execute multi-channel marketing campaigns. Proficiency in analytics and CRM tools (e.g., Google Analytics, Hub. Spot) Exceptional communication and storytelling skills.

Preferred Qualifications

MBA in Marketing Experience working with educational institutions or Ed. Tech companies. Knowledge of trends and challenges in the education industry. Familiarity with marketing automation platforms and CRM tools.

Key Responsibilities

Develop and execute comprehensive i. School Virtual Academy brand strategies to increase brand awareness and market share. Ensure i. School Virtual Academy brand consistency across all marketing and communication channels. Work with cross-functional teams (marketing, enrollment, creative, finance, operations, agencies) to support enrollment windows, regular communication, and the execution of the i.

School Virtual Academy brand plans. Analyze and interpret market trends, syndicated data, and consumer research to track i. School Virtual Academy brand performance and inform better marketing decisions. Submit PO Requests to the Finance Department. Ensure that the advertising agencies are on-brand, and ensure attrition is tracked Track and manage the i.

School Virtual Academy brand marketing budgets to ensure the company meets its annual business plan goals. Excellent analytical and project management skills. Must be able to analyze business data, determine solutions, make recommendations, and carry out actions in an effective manner Build annual i. School Virtual Academy brand marketing calendars for national and local campaigns; support the development and drive the execution of campaigns.

Plan and execute integrated i. School Virtual Academy brand marketing campaigns, including digital, social, print, and broadcast media. Provide guidance and support to internal teams and external partners on i. School Virtual Academy brand-related matters. Conduct regular audits of i. School Virtual Academy brand touchpoints to ensure consistency and quality.

Track and analyze i. School Virtual Academy brand performance metrics and KPIs. Prepare regular reports on the i. School Virtual Academy brand health and campaign effectiveness. Perform additional duties as assigned by management.