Head of Growth & Marketing

Role Summary

A Gaming Company is seeking a high-caliber Head of Growth & Marketing to lead our aggressive expansion in the i. Gaming sector. This is a high-stakes, data-centric role. You will be responsible for a 7-figure monthly budget, and your success will be measured by Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) .

We are not looking for a creative enthusiast; we are looking for a commercial strategist.

Key Responsibilities

Optimize the entire user journey, from initial ad click (Top of Funnel) to first deposit (Bottom of Funnel). Performance Media Buying: Directly oversee and optimize paid spend across Meta, Google Ads, and Programmatic networks. Data Attribution: Implement and manage tracking to ensure every Naira spent is attributed to a specific user acquisition.

Influencer & Affiliate Strategy: Manage high-impact influencer partnerships with a focus on CPA (Cost Per Acquisition) , not just "likes" or "views." Budget & ROI Ownership: Manage 7-figure advertising budgets with a primary focus on achieving a positive ROAS and scaling the user base.

Requirements

Requirements. Experience: Minimum 4-6 years in a high-growth marketing environment (i. Gaming, Fin. Tech, or FMCG preferred). Technical Stack: Hands-on experience with Google Analytics 4 (GA4), Apps. Flyer/Adjust (Attribution) , and Meta Ads Manager. Analytical Rigour: Ability to build performance dashboards and present data-backed growth projections to the MD.

Strategic Leadership: Proven ability to lead cross-functional teams (Product, Design, and CRM) to hit aggressive monthly targets.