Branding and Communication Lead - Marketing, Marketplace

Brand Strategy & Management ● Define, refine, and execute the overall brand strategy, voice, and visual identity. ● Ensure brand consistency across all marketing channels and customer touchpoints. ● Lead brand campaigns, product launches, and key initiatives to strengthen brand equity. ● Oversee creative development, content direction, and brand guidelines.

Public Relations & Communications ● Develop and manage the PR strategy, including media relations, press outreach, crisis communication, and corporate messaging. ● Build strong relationships with media, industry partners, influencers, and key stakeholders. ● Prepare spokespersons for interviews, media events, and public appearances.

● Manage PR agencies and ensure alignment with brand and business goals. Social Media & Community Management ● Oversee social media strategy, content planning, and platform growth across major channels ● Lead community engagement initiatives to build loyalty, trust, and active participation. ● Monitor online conversations, sentiment, and trends to inform strategy and react in real time.

● Ensure social media communications reflect brand voice and drive measurable outcomes. Leadership & Cross-Functional Collaboration ● Manage and mentor a team across brand, PR, content, and social/community functions. ● Collaborate with Marketing, Product, Operations, and Leadership teams to support business objectives.

● Oversee budgets, agency relationships, and performance dashboards. Analytics & Performance ● Set KPIs for brand, PR, and social media initiatives. ● Track, analyze, and report on campaign performance, brand metrics, media coverage, and community insights. ● Continuously optimize strategies based on data and evolving industry trends.

● Bachelor’s degree in Marketing, Communications, PR, Business, or related field. ● Strong strategic thinking, storytelling, and communication skills. ● Proven success in managing brand campaigns, PR crises, and large-scale social media ecosystems. ● Experience working with agencies, influencers, and media partners. ● Creative mindset with strong understanding of trends and digital culture.

● Ability to work in a fast-paced, dynamic environment with cross-functional teams.