Copywriter

Howler Brothers is looking for a Copywriter to help articulate, protect and evolve the voice of the brand.

This role is the primary writer across Howler Brothers channels, turning ideas, new products, collaborations, adventures and occasionally strange requests into words that sound unmistakably like us. You’ll work closely with the marketing, ecomm, and product teams to develop campaign concepts and messaging, then carry those ideas across everything from a three-word homepage headline to a full collection story. You’ll even name all of our future products and colors.

We’re looking for someone who is equal parts conceptual thinker and meticulous writer, who knows when a joke is helping and when it’s trying too hard, who understands the concept of irreverence, and can keep a distinct brand voice intact across multiple marketing touchpoints.

What You’ll Do

• Own copy development across Howler Brothers' marketing channels, including email, SMS, website, social, paid media, retail, catalogs, video, events and other brand communications;
• Develop campaign concepts, headlines, messaging frameworks and supporting copy for seasonal launches, collaborations and large brand initiatives;
• Write and edit product descriptions for seasonal catalogs and web;
• Lead naming and copy development for products, patterns, colors for all seasonal and special collections;
• Maintain and evolve Howler Brothers' brand voice, ensuring consistency while adapting it appropriately across channels and audiences;
• Partner closely with the creative director, designers, ecommerce, product and marketing teams from concept through execution;
• Contribute ideas to seasonal marketing calendars, content planning, events and larger brand initiatives;
• Edit and proofread customer-facing copy across the organization and serve as a resource for internal and external partners writing in the Howler Brothers voice;
• Translate product details, technical information and internal briefs into clear, compelling customer-facing narratives;
• Manage multiple projects and deadlines while maintaining a high standard of craft and attention to detail;
• Incorporate performance data, broader brand goals and seasonal demand fluctuations to continually sharpen messaging and creativity.

What We’re Looking For

• Professional copywriting experience, ideally with a consumer, apparel, outdoor, lifestyle or similarly voice-driven brand; 3-5 years of experience.
• A portfolio demonstrating strong conceptual thinking, short-form writing across 360 marketing touchpoints and the ability to articulate a recognizable brand voice;
• Exceptional command of language, grammar and editing, with an equally strong ear for conversational writing that doesn't take itself too seriously;
• The ability to move comfortably between big-picture campaign thinking and tiny-but-important details;
• Strong instincts for humor, irreverent storytelling and restraint;
• A collaborative working style and the confidence to present ideas, explain creative decisions and receive feedback without losing sight of the objective;
• Strong organizational and project-management skills with the ability to handle overlapping deadlines;
• Curiosity and experiences in the worlds Howler inhabits—music, art, travel, fly fishing,surfing, outdoor adventure and whatever else catches our attention.

Bonus Points

Experience with DTC ecommerce, apparel or outdoor brands; campaign concepting; product or collection naming; content strategy; editorial storytelling; video scripting; or working alongside photographers, designers and other creative partners.

Why Work for Howler

Working at Howler Brothers has always been a little different from your standard j-o-b. We work hard, support each other and try not to take ourselves too seriously while building a powerful brand..

Howler has grown considerably since its earliest days, but we still carry the collaborative spirit of a small, independent company. Our Austin HQ brings together a crew of people working across product, creative, marketing, sales and operations, while the larger Howler universe includes artists, brand ambassadors, retailers, customers and friends scattered around the world. We offer flexible time off, comprehensive health benefits, a generous 401(k) matching program, employee discounts and opportunities for community engagement and service. When the day is done, we keep the camaraderie going at regular team events, collection launch parties, ACL Music Fest, concerts, Austin FC games and plenty of other excuses to get out of the office and enjoy the Austin community together.

We look forward to hearing from you. In the meantime…