Digital Campaign Associate (Ads)

Job Description

1. Campaign Strategy & Planning:

Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead generation, sales).

Identify target audiences and create tailored ad campaigns to reach them effectively.

Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.

1. Ad Creation & Management:

Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy) optimized for TikTok’s platform.

Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.

Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA, ROAS, etc.).

1. Performance Analysis & Reporting:

Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.

Provide actionable insights and recommendations to improve campaign effectiveness.

Conduct A/B testing to refine ad creatives, targeting, and strategies.

1. Audience Engagement & Community Building:

Leverage TikTok’s unique features (e.g., hashtags, challenges, influencers) to enhance campaign reach and engagement.

Monitor user interactions and feedback to improve ad relevance and brand perception.

1. Budget Management:

Manage ad spend efficiently to ensure campaigns stay within budget while achieving desired outcomes.

Forecast and allocate budgets for upcoming campaigns based on historical performance and business objectives.

1. Collaboration & Communication:

Work closely with cross-functional teams (creative, content, sales, etc.) to ensure cohesive campaign execution.

Communicate campaign results and insights to stakeholders in a clear and concise manner.

Qualifications

Education

& Experience:

Open to fresh graduates

Bachelor's Degree in: Marketing, Advertising, Communications, Journalism, Digital Media, Public Relations, Business, or related fields with a specialization in digital or media.

Internships/Relevant Experience in marketing, advertising, or media is a significant advantage.

1. Skills:

Technical Skills: must be willing to learn the ins and outs of the platforms used by the organization.

Advertising Platforms: Familiarity or hands-on experience with major paid advertising platforms, such as:

TikTok Ads

Meta Ads Manager (Facebook/Instagram)

Other platforms like Google Ads (Search & Display), LinkedIn Ads, or programmatic advertising is a bonus.

Analytics and Reporting Tools:

Google Analytics

Platform-specific analytics (e.g., Meta/Twitter/LinkedIn Insights).

Microsoft Office Suite/Google Workspace: Proficiency in Excel/Google Sheets for data manipulation and reporting, and PowerPoint/Google Slides for presentations.

Core Soft Skills:

Analytical and Data-Driven Thinking

Strong Communication (Written and Verbal)

Attention to Detail

Creativity and Problem-Solving

Organization and Project Management

Adaptability and Curiosity