Marketing Head

Marketing Head leads all brand strategy, lead generation, and promotional campaigns for residential or commercial properties. This executive creates the annual marketing budget, manages digital and on-ground channels, oversees new project launches, and works closely with sales teams to drive revenue.

Key Responsibilities

Build and execute integrated marketing plans aligned with company sales targets. Lead Generation: Drive performance marketing across Google, Meta, and LinkedIn ads to capture high-intent buyer leads. Project Launches: Lead go-to-market (GTM) strategies and grand openings for new property developments. Brand Management: Maintain consistent brand messaging across digital channels, print media, and site branding.

Budget Oversight: Manage large marketing budgets, track return on investment (ROI), and optimize cost per lead. Team Leadership: Mentor and scale in-house marketing and design teams while managing external PR and creative agencies.

Requirements

10 to 15+ years of total marketing experience, with significant depth in the real estate or construction sector.

Education

Bachelor’s or Master’s degree in Marketing, Business Administration, or Communications. Skills: Strong expertise in digital performance metrics, funnel optimization, and local market trends.