Healthcare Content Writer

Pittsburgh, PA, PAP, Penn Avenue PlaceFull-timePosted Nov 5, 2026

Job description

Company : Highmark Inc. Job Description : JOB SUMMARY This job supports Customer Strategy Division and is primarily responsible for the development of clinical and healthcare-related content of client-facing materials that will optimize strategic messaging and communications. Performs extensive edits of materials to ensure that content is accurate, forward-thinking, strategic, relevant and meaningful.

Together with designated colleagues, this position coordinates the RFI and RFP responses from the Health Plan. This position substantiates the Highmark mission, provides product differentiation, and contributes to the retention of Clients and acquisition of new business by providing client-specific responses with emphasis on market differentiation with Highmark’s clinical and product capabilities.

This is a hybrid based role in any of Highmark's locations - 3 days a week onsite

  • T,W,TH. ESSENTIAL RESPONSIBILITIES Develop, write and edit clinical, product and healthcare content to respond to RFI/RFP sections that have been assigned by the Sales Messaging Team. Ensure that RFI/RFP responses are consistent, clear, progressive and customized for the client, industry, market, etc. Collaborate with appropriate clinical, product and healthcare Subject Matter Experts (SMEs) to develop responses to unanswered and/or anticipated strategic questions. Facilitate regular strategic planning sessions with appropriate SMEs to stay abreast of changes to Highmark’s capabilities, product offerings, marketing strategies and differentiators to build and maintain an RFI/RFP library that has been vetted and approved by the appropriate area's SMEs. Collaborate with the Customer Strategy Content Strategists and Sales Messaging teams to write and edit clinical and product content that leads to the development of client-facing materials, including strategic and proactive narratives for critical Highmark initiatives. Research and develop scientifically-based extrapolations that support potential cost-avoidance for preventable health risks. Work with the clinical and Customer Strategy teams to develop scenarios in which they are applied consistently. Other duties as assigned or requested.

EDUCATION

Required Bachelor's Degree in Business, Marketing, Healthcare Administration, or a Clinical field (eg. Nursing, Exercise Science, Behavioral Health, Nutrition, etc.) Substitutions Six (6) years experience in the health insurance industry. Preferred None EXPERIENCE Minimum 5 years experience in health care and the health insurance industry.

5 years experience and excellence in writing and editing health communications 3 years analytic experience and strategic thinking. Preferred None LICENSES or CERTIFICATIONS Required None Preferred Registered Nurse, Registered Dietitian or other clinical license/certification SKILLS Microsoft Office Strong Written and Oral Communication Skills Active Listening and Consultative Skills Outstanding Interpersonal and Relationship-Building Skills Project Management Skills Problem Solving and Decision Making Organizational Skills and the Ability to Prioritize Time Management and Ability to Meet Deadlines with Quick Turnaround Times Proposal Automation Software Language: (Other than English) None Travel Requirement: 0% - 25% PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS Position Type Hybrid Teaches / trains others regularly Occasionally Travel regularly from the office to various work sites or from site-to-site Rarely Works primarily out-of-the office selling products/services (sales employees) Never Physical work site required Yes Lifting: up to 10 pounds Constantly Lifting: 10 to 25 pounds Occasionally Lifting: 25 to 50 pounds Rarely Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title.

It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times.

In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

California Consumer Privacy Act Employees, Contractors, and Applicants Notice

Description copied from Allegheny General Hospital's careers page. Read the full posting before you apply.

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