海外广告投放（游戏）

ob Description: 1-Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns 2-Oversee acquisition marketing campaigns across multiple mobile channels 3-Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support growth. 4-Experiment and analyse campaigns for existing and upcoming projects 5-Running multiple marketing tests and present results to stakeholders with concrete recommendations 6-Use data-driven insights to enhance performance through sub-publisher optimization, customized targeting and segmentation. 7-Develop briefings for new ad creatives and oversee the production of marketing material 8-Manage business relationships with day-to-day communication and reporting 9-Full understanding of UA eco-system, creative research, design, reporting, planning and execution

Qualifications

1-Bachelor/Masters degree in marketing or equivalent experience 2- 2-4 years of experience managing performance marketing or UA campaigns for games, gaming experience is a plus. 3-Hands-on UA experience with meaningful budget management ($50k+/month) and proven results.4-Management experience is a plus 5-Analytical mindset: Let data guide decisions. 6-Detail-oriented, organized, and highly-motivated 7-Passionate about gaming and media is a plus 8-Ability to use English as working language (or foreign national); able to write ad copy, localize content, and communicate fluently in a global team environment.