UK Brands Marketing - Brand Executive

At Sanderson Design Group, we are always looking for talented, ambitious and motivated people to join our team. Brand Executive Reports to: Lead Brand Manager Location: Chiswick (Voysey House), London Department: Marketing & Digital Role Overview: As Brand Executive, you’ll contribute to and develop integrated marketing campaigns for up to three of our brands – supporting the Lead Brand Managers to inform market, comms, sales and product strategy, and making sure every campaign and launch is delivered on time and in line with our brand goals and guidelines.

You’ll build close relationships with PR and Communications, Creative and Digital channel owners to deliver the brand plan to budget, with our ambitious global targets front of mind. It’s a hands-on role with real exposure to brand strategy, launches and events in the luxury interiors market – a great step for someone with a strategic mind, a creative eye and a drive to get things done.

About Us

Sanderson Design Group plc is a luxury interior design house, home to six iconic brands with over 165 years of history: Sanderson, Morris & Co., Harlequin, Zoffany, Clarke & Clarke, and Scion. Our portfolio spans fabric, wallpaper, and paint, with manufacturing capabilities through Anstey and Standfast & Barracks. Our purpose is to ‘bring the beautiful into people’s homes and lives’ and we are the proud owner of one of Europe’s largest design archives, with over 75,000 historical documents and artworks.

We also have a growing international licensing programme which supports our strategic global expansion.

Responsibilities

Brand Strategy & Positioning Work with the Lead Brand Manager to drive brand strategy and positioning by analysing the market and identifying key business opportunities. Raise brand awareness and share of voice within the luxury interiors market, developing new concepts that fit the brand vision and meet customers’ needs.

Conduct market research, for example using customer questionnaires and focus groups. Analyse and report on competitor activity to understand the market sector, sharing ideas and trends with Brand teams to enhance brand strategy. Campaigns & Launches Help develop and implement marketing strategy, often as part of a wider sales and marketing programme, taking a 360-marketing approach for each brand and conferring with all specialist areas so campaigns are well rounded and well executed.

Write clear briefs to share with internal and external stakeholders, and project manage brand activations with comprehensive timelines and calendars to measure activity and realise the brand vision. Work closely with in-house or external creative agencies to ensure briefs are met for all assets. Collate product for collection launches and arrange the effective distribution of marketing materials.

Build presentations to share with internal and external parties. Media, Events & Customer Engagement Source advertising opportunities and work with key stakeholders to manage media plans. Organise and attend digital and physical events such as conferences, seminars, receptions and brand activations. Communicate with target audiences, and build and develop customer relationships.

Build relationships with key interior designers and industry tastemakers. Performance, Budget & Reporting Track marketing performance and return on investment, and prepare weekly or monthly reports for the wider business. Work with wider business functions to evaluate and review campaigns, advertising and SEO, making sure the right mediums are used and campaigns are effective.

Monitor budgets to ensure marketing spend is in line with ROI and P&L. Support growth in brand engagement, reach, website views, average order value (AOV) and overall revenue goals, with a global growth approach. Ways of Working Manage workflows for your brands using tools such as Google, Microsoft Office and Asana, and manage all deadlines for launches and campaign activity.

Organise files and build best-practice processes. Develop relationships with key stakeholders, both internal and external, including the Leadership team, Creative, PR & Comms, Design, Supply, Sales, Customer Services and Digital. Support all functions of the Marketing department when required. Skills & Experience: Experience & Know-How Experience in a marketing role.

Experience and knowledge of implementing successful projects and operations. Excellent budgetary management skills. Able to negotiate with agencies, suppliers and stakeholders. Knowledge of the luxury interiors industry would be beneficial. How You Work A strategic thinker. A highly self-motivated, brand-led individual with the ability to focus and drive to meet goals and deadlines and manage a demanding workload.

Highly structured and organised. Excellent attention to detail, with the ability to think creatively. Customer-focused. A great team player, confident working with colleagues, agencies and partners across the business.

Qualifications

Marketing or equivalent degree, and/or equivalent experience gained on the job. Values & Behaviours: Intrepid: Provide clarity, encouragement and meaningful feedback to help us move forward with purpose and positivity. Imaginative: Lead with curiosity, coach and encourage teams to be resourceful and think beyond the obvious to drive meaningful, creative outcomes.

Respectful: Proactively consider and take responsibility for how decisions and leadership approach impact the team, the wider Group dynamics and performance. We are committed to providing equal opportunities to all and we welcome applications from candidates with diverse backgrounds.