Influencer Marketing Manager

What would you do as Influencer Marketing Manager: Zevo is India’s first parenting app that helps parents build real-world skills in their children through milestones, habits, and guided daily activities. We are looking for a strategic and creative Influencer Marketing Manager to drive our growth through influencer partnerships, digital campaigns, and community-building.

This role will be at the heart of shaping Zevo’s voice across platforms and scaling our reach with parents across India.

Key Responsibilities

Influencer Strategy: Define and execute the influencer marketing roadmap across Instagram, YouTube, parenting communities, and other digital channels, with a clear focus on app downloads, engagement, and subscriber growth . Campaign Ideation: Conceptualize and launch high-impact influencer and parent-led campaigns that resonate with families, create cultural relevance, and drive measurable results.

Content Leadership: Oversee influencer collaborations, reels, UGC, and branded content—ensuring alignment with Zevo’s mission and brand voice . Trend Spotting: Research parenting content trends, competitor playbooks, and influencer best practices to keep Zevo ahead of the curve. Community Partnerships: Collaborate with parenting coaches, psychologists, early learning experts, and mom/dad influencers to create authentic and trusted brand visibility.

Negotiation & Relationship Management: Lead negotiations with influencers, agencies, and talent managers to secure cost-effective, high-impact collaborations while fostering long-term relationships. Event Marketing: Plan and execute virtual parenting webinars, offline meetups, and influencer-led community events to deepen brand engagement.

Cross-Functional Collaboration: Work closely with performance marketing, content, design, and product teams to integrate influencer marketing with larger brand campaigns. Analytics & Optimization: Go beyond vanity metrics—track CAC impact, retention uplift, and engagement quality , and optimize campaigns for sustainable growth.

Requirements

Minimum 3 + years in influencer marketing/brand partnerships , preferably in D2C, parenting, edtech, or wellness apps/brands . Domain Edge: Strong understanding of digital consumer behavior, especially in parenting and lifestyle audiences . Execution Ownership: Ability to independently drive campaigns end-to-end with minimal direction.

Networking Skills: Strong relationship-building, negotiation, and influencer management capabilities. Analytical Skills: Data-driven with proven experience in ROI measurement, reporting, and optimization. Communication: Excellent written, spoken, and presentation skills. Negotiation Skills: Proven ability to negotiate contracts, rates, and deliverables with influencers and agencies while ensuring brand value.

Bonus: Prior experience in building influencer-led communities, managing social pages, or working with parenting experts. Why Zevo Be part of a fast-growing parenting startup shaping the future of learning for kids aged 0–12. High ownership role with direct visibility into growth metrics. Opportunity to work on influencer-first growth models in a category with strong emotional resonance.