[Publishing Center] Community Ecosystem Development Manager

MOONTON is seeking a passionate and motivated individual to create a significant player experience within the various segments of the grassroots player base across Indonesia. The role of the Community Ecosystem Development Manager will act as a trailblazer for innovation, forging new pathways within the MLBB ecosystem to engage emerging grassroots user segments across Indonesia; delivering impactful and fresh experiences to our community, in line with the company's and brand's principles and objectives:

• We require candidates with 3-6 years of experience; proven knowledge and intuition in multi-region offline event/on-ground project management, business development and partnerships, account management and marketing activation.
• Possess genuine interest and professional work experience in gaming, entertainment, youth culture, digital platforms or consumer technology; has agile mindset for business growth.
• It is highly desirable if the candidate has a background in following industries: OEM, FMCG, F&B, regional-sales management, game-community experience.
• The candidate should be capable of managing a large userbase with a customer-service orientation and will be a plus point if he/she has experience in government relations.

"forging new pathways within the MLBB ecosystem to engage emerging grassroots user segments (e.g., rural areas, younger demographics) across Indonesia"

Responsibilities

• Manage the opening of a new market with consistent aligned values; maintain existing user bases using target-market relevant strategies, such as localized engagement initiatives and brand-aligned content.

• Optimize cross-stakeholder communication and player engagement, resolve implementation obstacles arising from different stakeholders.

• Plan and execute activities with measurable milestones and predefined targets, with the long-term aim of fostering loyalty, trust, and alignment with the brand's core values; hence integrate with player base lifestyle.

• Analyze target audience's metrics, provide actionable insights, and formulate strategic plans for community scalability and growth in terms of expanding to new segments, increasing engagement capacity.

• Leverage existing resources to address local market conditions and player needs; matching project expansion and operational purpose.

• Develop and implement targeted marketing strategies across various channels, including social media activation, locally-driven and grassroots-oriented means to achieve an optimal involvement rate.

• Support ad-hoc projects that require business-driven insights, related to game publishing, and are targeted at core grassroots players.

• Strong interest in gaming and in-depth understanding of Mobile Legends: Bang Bang

• Bachelor's Degree in any field, candidates from diverse educational backgrounds are welcome

• Proficient in spoken and written English, Mandarin proficiency is a plus.

• Possess business development, partnerships, sales, project management, account management and big-scale marketing activation

• A fast learner and creative thinker, willing to take on challenging tasks

• Strong adaptability and a can-do attitude, with the ability to work efficiently with diverse teams and stakeholders

• Data-driven, strategic thinker, and detail-focused

• Strong time management and prioritization skills, with the ability to manage multiple projects simultaneously

• Comfortable working in a fast-paced environment with changing priorities, short timelines and evolving requirements