Strategic Creator Growth Manager (Gaming) - TikTok LIVE

About the team

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

TikTok LIVE is looking for a Gaming Creator Growth Manager who lives at the intersection of high-touch talent management and strategic product operations.

In this role, you will act as a bridge for innovation: working hand-in-hand with creators to prototype new behaviors, format, and feature adoption, then building the operational blueprints to scale those successes across the entire gaming segment.

Strategic Creator Partnership & Relationship Management.

• Manage and grow a portfolio of TikTok LIVE's top Gaming creators, esports personalities, gaming influencers, and public figures.
• Build trusted relationships with creators, talent managers, agencies, and key ecosystem partners, serving as a strategic advisor rather than solely an account manager.
• Act as the primary escalation point for creator account, policy, product, and operational issues, ensuring timely resolution and a high-quality creator experience.
• Develop long-term creator growth plans aligned with platform priorities and creator business objectives.

Content Strategy & Programming

• Partner closely with creators to improve content quality, audience engagement, and content diversity.
• Design and execute customized creator programs, including creator tournaments, community competitions, creator-vs-fan events, talk shows, interview formats, collaborative streams, and other innovative LIVE content initiatives.
• Identify emerging gaming trends, content opportunities, and audience behaviors to help creators stay ahead of market shifts.
• Work with creators to pilot new LIVE features, content formats, and engagement mechanisms.

Strategic Partnerships & Business Development

• Build and maintain relationships with game publishers, developers, esports organizations, agencies, and brands to create opportunities for creators.
• Facilitate collaborations between creators and external partners, including sponsored content, creator events, game launches, esports activations, and community campaigns.
• Identify and execute scalable partnership opportunities that create value for creators, partners, and the TikTok Gaming ecosystem.

Program & Project Leadership

• Lead multiple high-impact creator initiatives simultaneously, coordinating cross-functional teams across Product, Marketing, Operations, Partnerships, Trust & Safety, and LIVE Operations.
• Develop scalable creator programs and operational frameworks based on successful creator pilots and best practices.
• Define success metrics, monitor program performance, and continuously optimize initiatives based on business impact and creator feedback.

Ecosystem Insights & Advocacy

• Serve as the voice of top Gaming creators internally by translating creator feedback into actionable recommendations for product, policy, and operational improvements.
• Provide strategic insights on creator trends, content performance, gaming industry developments, and ecosystem opportunities.
• Identify risks, opportunities, and emerging creator needs to support long-term ecosystem growth.

Qualifications

Preferred Qualifications

• Existing relationships within the gaming, esports, creator, publisher, or entertainment industries.
• Experience working with game publishers, gaming brands, agencies, or talent management firms.
• Experience launching creator-focused programs, live events, tournaments, or branded content initiatives.
• Familiarity with creator monetization, sponsorships, brand partnerships, and livestream ecosystems.
• Demonstrated ability to influence cross-functional teams and drive business outcomes without direct authority.