Crane Account Manager - SW Michigan

Job Summary

The Overhead Crane Equipment Sales Account Manager is responsible for driving sales growth of overhead lifting equipment, including bridge cranes, hoists, runway systems, lifting devices, related automation solutions and service opportunities. This role is focused on identifying new equipment opportunities and delivering customized material handling solutions to industrial clients.

Success requires a blend of technical expertise, consultative selling, and project coordination. The role will service the Southwestern Michigan area, as we have a service facility located in Otsego, MI, which the selected candidate will be responsible for visiting on a regular cadence.

Duties and Responsibilities

Prospect, qualify, and secure new sales opportunities for overhead cranes and lifting systems. Conduct onsite assessments to evaluate customer needs and recommend optimal crane solutions. Develop detailed proposals and scope-of-work documentation for custom equipment. Collaborate with engineering and project management teams.

Lead customer presentations and negotiations through to contract close. Build long-term relationships with manufacturing, industrial, and construction clients. Maintain a strong understanding of customer operations and future expansion plans. Act as a trusted advisor and liaison between the customer and internal teams throughout the project lifecycle.

Stay current on industry trends, competitor offerings, and new crane technologies (e.g., automation, wireless controls). Understand applicable standards and regulations (OSHA, CMAA, ASME, ANSI). Utilize CRM and quoting tools to manage pipeline, track activities, and forecast sales. Performs other duties as assigned by the immediate Supervisor and/or Manager, which may be outside the scope of responsibilities noted above.

Minimum Qualifications

Education

Associate or bachelor’s degree in mechanical engineering, industrial technology, or business preferred. Experience: 3+ years of capital equipment sales experience, ideally in overhead cranes, hoists, or related material handling systems. Proven track record of success in a consultative, technical sales environment. Skills: Strong mechanical aptitude with ability to read technical drawings (AutoCAD, Solid.

Works familiarity a plus). Excellent interpersonal and communication skills with C-level and plant-level stakeholders. Self-driven, organized, and able to manage multiple long-lead project sales cycles simultaneously. Working Conditions: Combination of office, remote, and in-field work. Frequent travel to manufacturing plants, and industrial facilities in assigned territory.

May involve site walks in environments with noise, heights, or heavy equipment. Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.