Digital Marketing Manager

Role Digital Marketing Manager Responsibilities ● Ownership of managing all online presence, digital communities and content marketing ● Develop and improve existing marketing strategies and implement efficient and intuitive digital strategies ● Conducting research and analyze data to identify and define audiences, evaluate trends, brand awareness, and competition ventures ● Network and build relationships with the online community of suppliers, distributors, partner organizations, retailers, other stakeholders, and the community ● Track and measure SEO and Google Analytics metrics and provide reports including the evaluation of important metrics that affect website traffic, service quotas, and target audience.

● Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) launching optimized online targeted advertisements to increase company and brand awareness ● Liaise with internal and external teams to ensure that tasks are completed and campaigns and products are delivered on time ● Initiate and control surveys to assess customer requirements and support ensuring loyalty and repeat business ● Oversee and manage all contests, giveaways, and other digital projects ● Suggest activities for improving the quality of online content ● Updating databases and using a customer relationship management (CRM) system Requirements ● Hands-on experience with SEO, Google Analytics and MS Office and CRM software ● Familiarity with social media and web design and analytics (e.

g. Web. Trends) ● Good teamwork skills, including adaptability, communication and networking abilities ● Good organization and planning skills with strong attention to detail and time management ● Skills and experience in creative content writing ● Commercial awareness Good to have ● Experience in the retail and/or social impact space ● Experience working with child-centric design ● Regional language fluency Benefits Remuneration Compensation will be commensurate with experience