SEO Manager (AI Visibility/GEO/AIO) (m/f/d)

Own Regional Search Strategy – Build and execute a regional SEO/GSO roadmap tied explicitly to pipeline contribution and revenue influence, not just ranking or traffic. – Map search intent across the full enterprise buying journey — from early-stage problem awareness through vendor evaluation, RFP research, and final selection.

– Conduct deep keyword research targeting the France, Spain and Italy market decision-makers (CIOs, CISOs, IT Directors, Heads of Procurement) across Retarus’ core verticals including, industrial manufacturing, retail, energy, and financial services. – Identify and close content gaps that are costing Retarus visibility at high-intent stages of the funnel.

Technical SEO – Own site health for the regional domain: crawl budget, Core Web Vitals, structured data hreflang, canonicalization, and France, Spain and Italy SEO configuration. – Conduct regular technical audits and drive implementation through the web development team, tracking remediation to completion. – Optimize page architecture, internal linking, and content hierarchy to support both search engines and enterprise buyer navigation patterns.

Generative Search Optimization (GSO) – Lead strategy for Retarus’ visibility in AI-driven search surfaces: Google AI Overviews, Bing Copilot, Perplexity, ChatGPT search, and emerging LLM-based answer engines. – Structure content and metadata to maximize citation and inclusion in AI-generated responses for queries relevant to enterprise messaging and security.

– Monitor shifts in generative search behavior and adapt content architecture, FAQ layers, and authority signals accordingly. – Develop high-authority, AI-citable assets: comparison guides, technical glossaries, vendor evaluation frameworks, and expert Q As from existing content or work with marketing and product marketing to develop this content Content, Campaign, and ABM Alignment – Partner with content and product marketing to develop search-optimized assets that serve both organic discovery and account-based marketing (ABM) programs.

– Align keyword and assist with content strategies with named target accounts and verticals in collaboration with ABM and marketing managers. – Produce or brief French-language content that positions Retarus as a category authority across the product lines – Support digital PR and link-building outreach targeting analyst publications, industry media, and technology partner ecosystems.

Experimentation Competitive Intelligence – Run structured A/B and multivariate tests on titles, meta descriptions, page structures, and CTAs to improve click-through and conversion rates from organic. – Maintain a competitive SEO intelligence function: track share of voice, benchmark competitors’ content and backlink strategies, and surface actionable gaps.

– Monitor and respond to algorithm changes with a documented testing-and-learning approach. Measurement Reporting – Define, own, and report on SEO/GSO KPIs including organic traffic, keyword ranking trends, share of voice, assisted pipeline, and estimated revenue influence. – Build executive-ready dashboards in GA4, Google Search Console, and SEMRush platform present monthly to the Senior Marketing Manager, marketing ops, and regional leadership.

– Contribute to marketing attribution modeling by documenting organic’s role in multi-touch deal journeys. What You Bring Required – 5+ years of hands-on SEO experience in B2B technology, SaaS, or enterprise software. – Proven track record optimizing for complex, multi-stakeholde enterprise sales cycles – Deep technical SEO expertise: site architecture, crawl optimization, Core Web Vitals, structured data, hreflang, and SEO.

– Working knowledge of Generative Search Optimization (GSO): how LLMs retrieve and cite content, and how to engineer for that. – Proficiency in: Google Search Console, GA4, SEMrush and/or Ahrefs, Screaming Frog or equivalent crawler. – Native French speaker; professional-level English for global team communication. – Strong data fluency: you can move from raw search console data to a CMO-level insight without someone else doing the analysis.

– Demonstrated ability to influence cross-functional stakeholders: internal and external content writers, web developers, campaign managers, product marketing managers