Marketing Lifecycle Manager

About the Role

Lending. One is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We're looking for a lifecycle marketer who's done this before, knows what good looks like, and wants ownership over something that actually matters. This isn't a role where you'll inherit a finished program and maintain it.

You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel. What You'll Own End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds Campaign architecture in Hub.

Spot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship A reporting cadence that connects email performance to pipeline, not just opens and clicks Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation Requirements What You Bring: 4-6 years in lifecycle, email or parking automation.

Financial services or lending experience is a plus Deep Hub. Spot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing and attribution reporting A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields Experience supporting more than one business unit or stakeholder group simultaneously Strong data skills with the objective of owning your own reporting, experience with copy to make campaigns convert Comfort working in a regulated environment where compliance review is part of the process, not an afterthought.

Benefits

Why Lending. One: Competitive base salary and incentive structure Full medical, dental, and vision benefits Company-matching 401(k) plan Paid time off and 10 company-paid holidays Work-from-home Fridays Career development, training, and internal promotion opportunities Team-building events, company lunches, and swag Collaborative, inclusive, and fun workplace culture Lending.

One is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workforce where everyone belongs.