Marketing Manager

About BOA BOA® Technology builds the scientifically proven and patented BOA® Fit System. BOA partners with market-leading brands to make the best gear even better. Each unique configuration is engineered with performance fit at the center to create a precise fit and better connection between an athlete and their equipment — improving performance.

BOA® Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Greater China, South Korea, and Japan. For more information, visit BOAFIT.COM BOA Technology (Shenzhen) Ltd. is a legal branch established by BOA Technology Inc. in China, responsible for the liaison and management of the company's OEM and suppliers, technical support for all cooperative brand factories and solving quality problems, as well as the marketing and sales of the entire Greater China.

Overview

of Role Reporting to the Greater China Commercial GM with a dotted line to the Marketing Manager – Americas and APAC, this role will be a leader within our regional Greater China Commercial team and Global Marketing team. This role will own the execution of regional marketing plans including brand partnership marketing, consumer/retail marketing, and athlete/event marketing.

Across these elements, this role will proactively develop and execute omni-channel marketing programs and lead comprehensive go-to market strategies that build the BOA brand, create consumer demand and drive sales in the Greater China Market. This role will also leverage market expertise and insights to provide input into annual Marketing plans, helping us to drive the right win-win strategic partnerships and further connect our target consumer to BOA through events/activations, public relations, endemic media, and our digital ecosystem.

This role requires a leader who can translate global strategy into local execution while acting as "voice of the market" back to the global organization. Core Responsibilities

• Regularly role model BOA's values and Leadership Model to your team and others
• Lead execution of the regional marketing plan, inspiring peak performance and collaboration across regional and global teams
• Manage team resources, budget and workload priorities in partnership with regional and global leadership to ensure successful local execution of our global strategy
• Support APAC Marketing leadership in the development of the annual marketing plan, utilizing an expert understanding of the Greater China market to inform strategic decisions, and informing and influencing with consumer insights (from We. Chat, Weibo, Douyin, Red. Note etc.) and competitive analysis
• Act as the primary strategic marketing liaison for key Brand Partners in Greater China, moving beyond support to proactively partner on marketing campaigns that drive mutual business growth
• Lead the development and execution of joint marketing plans with Brand Partners, ensuring the amplification of BOA messaging through BP channels (website, social, newsletters, etc.).
• Build and maintain strong relationships with BP Marketing and Product teams to align on product launch calendars, storytelling, and go-to-market strategies
• Act as the expert on the Greater China marketing performance landscape, providing data-driven insights on which tactics are driving success for BOA and our brand partners
• Partner with Content, Creative, PR and Digital teams to develop assets supporting key product launches and industry storytelling
• Build and maintain relationships with key athletes, opinion leaders, and communities within our target industries to drive the credibility of the BOA brand
• Lead the development of scalable retail and consumer education programs that communicate the performance benefits of the BOA Fit System
• Build strategic relationships with BOA's top retail partners in key cities (e.g., Guangzhou, Beijing, Shanghai, Shenzhen) to deliver critical insights to stakeholders
• Own and drive the digital BOA Partner Portal (B2B platform) for regional partners, helping to grow sign-ups and engagement metrics
• Manage and monitor local social media accounts (We. Chat, Weibo, Douyin, Red. Note), ensuring active community management and alignment with global brand standards
• Plan, execute, and report on key performance indicators (KPIs) for all Marketing initiatives
• Manage the local Marketing budget, aligning with APAC Marketing and Commercial leaders
• Lead communication efforts across other regional teams (EMEA/NA/Japan/Korea) to share best practices, provide support, and create strong global collaboration
• Manage relationships with external partners (PR agencies, content creators, production houses), ensuring briefing, budgeting, and compliance are carried out professionally Required Qualifications
• University degree in Marketing or related field
• 5-10 years of progressive marketing experience with significant experience in the Greater China market
• Marketing experience that includes retail and digital
• Demonstrated experience proactively building and managing strategic relationships with brand partners (BPs) or key accounts
• Sports/Outdoor marketing is a strong plus, but an understanding or passion for the outdoor and snowsports industries is also welcome
• Proven ability to evaluate marketing programs against strategic objectives and performance metrics
• Comfort and experience building and delivering public presentations, including in-store staff trainings
• Demonstrated leadership skills and experience mentoring others
• A deep passion for technical products and their story (market opportunity, research, design, testing and validation, end-user benefit etc.)
• A data driven mindset with the ability to spot trends and themes, and communicate insights to stakeholders
• Proficiency in Microsoft Excel, PPT, Google Analytics, CMS, and the management/administration of social accounts (We. Chat, Weibo, Douyin, YouTube, Linked In, Facebook, Instagram)
• Ability to collaborate, clearly communicate, and build relationships with diverse groups of people across the globe
• Desire to use your organized project management approach to maintain our fast pace and manage multiple deadlines
• Fluency in English and Mandarin
• Willingness and ability to travel up to 20% both domestically and internationally We Offer We’re committed to helping our people be themselves, be well, and grow. We’re proud to offer a creative work environment with a range of benefits no matter where you are around the world. Competitive remuneration package inclusive of annual performance bonus Benefits according to local policy: (SZ&SH): social insurance, housing fund paid with pre-tax monthly salary base and ratio is 12% (HK): MPF Voluntary contribution Additional commercial insurance covering your spouse and children Flexible working policy, Competitive Paid Time Off plans in the industry, including Annual Leave starting from 14 days, Birthday Leave. Four weeks Long Service Leave, 5-day working week and early releases on Fridays and major holidays’ eve Comprehensive healthcare plans including medical, dental and annual health check Fun, friendly, inclusive workplace with social adventures and activities, including pantry supplies with snacks, fruits and drinks, and meal gatherings Free products Casual dress code EEO Statement Caring for each other and the community are part of our core values. We are dedicated to creating more access and opportunity within the outdoor and professional industries. We are proud to be an equal employment opportunity workplace that focuses on inclusion and creates employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. If you think you meet most of the qualifications listed for the role you are interested in, we actively encourage you to apply. Core Responsibilities
• Regularly role model BOA's values and Leadership Model to your team and others
• Lead execution of the regional marketing plan, inspiring peak performance and collaboration across regional and global teams
• Manage team resources, budget and workload priorities in partnership with regional and global leadership to ensure successful local execution of our global strategy
• Support APAC Marketing leadership in the development of the annual marketing plan, utilizing an expert understanding of the Greater China market to inform strategic decisions, and informing and influencing with consumer insights (from We. Chat, Weibo, Douyin, Red. Note etc.) and competitive analysis
• Act as the primary strategic marketing liaison for key Brand Partners in Greater China, moving beyond support to proactively partner on marketing campaigns that drive mutual business growth
• Lead the development and execution of joint marketing plans with Brand Partners, ensuring the amplification of BOA messaging through BP channels (website, social, newsletters, etc.).
• Build and maintain strong relationships with BP Marketing and Product teams to align on product launch calendars, storytelling, and go-to-market strategies
• Act as the expert on the Greater China marketing performance landscape, providing data-driven insights on which tactics are driving success for BOA and our brand partners
• Partner with Content, Creative, PR and Digital teams to develop assets supporting key product launches and industry storytelling
• Build and maintain relationships with key athletes, opinion leaders, and communities within our target industries to drive the credibility of the BOA brand
• Lead the development of scalable retail and consumer education programs that communicate the performance benefits of the BOA Fit System
• Build strategic relationships with BOA's top retail partners in key cities (e.g., Guangzhou, Beijing, Shanghai, Shenzhen) to deliver critical insights to stakeholders
• Own and drive the digital BOA Partner Portal (B2B platform) for regional partners, helping to grow sign-ups and engagement metrics
• Manage and monitor local social media accounts (We. Chat, Weibo, Douyin, Red. Note), ensuring active community management and alignment with global brand standards
• Plan, execute, and report on key performance indicators (KPIs) for all Marketing initiatives
• Manage the local Marketing budget, aligning with APAC Marketing and Commercial leaders
• Lead communication efforts across other regional teams (EMEA/NA/Japan/Korea) to share best practices, provide support, and create strong global collaboration
• Manage relationships with external partners (PR agencies, content creators, production houses), ensuring briefing, budgeting, and compliance are carried out professionally Required Qualifications
• University degree in Marketing or related field
• 5-10 years of progressive marketing experience with significant experience in the Greater China market
• Marketing experience that includes retail and digital
• Demonstrated experience proactively building and managing strategic relationships with brand partners (BPs) or key accounts
• Sports/Outdoor marketing is a strong plus, but an understanding or passion for the outdoor and snowsports industries is also welcome
• Proven ability to evaluate marketing programs against strategic objectives and performance metrics
• Comfort and experience building and delivering public presentations, including in-store staff trainings
• Demonstrated leadership skills and experience mentoring others
• A deep passion for technical products and their story (market opportunity, research, design, testing and validation, end-user benefit etc.)
• A data driven mindset with the ability to spot trends and themes, and communicate insights to stakeholders
• Proficiency in Microsoft Excel, PPT, Google Analytics, CMS, and the management/administration of social accounts (We. Chat, Weibo, Douyin, YouTube, Linked In, Facebook, Instagram)
• Ability to collaborate, clearly communicate, and build relationships with diverse groups of people across the globe
• Desire to use your organized project management approach to maintain our fast pace and manage multiple deadlines
• Fluency in English and Mandarin
• Willingness and ability to travel up to 20% both domestically and internationally We Offer We’re committed to helping our people be themselves, be well, and grow. We’re proud to offer a creative work environment with a range of benefits no matter where you are around the world. Competitive remuneration package inclusive of annual performance bonus Benefits according to local policy: (SZ&SH): social insurance, housing fund paid with pre-tax monthly salary base and ratio is 12% (HK): MPF Voluntary contribution Additional commercial insurance covering your spouse and children Flexible working policy, Competitive Paid Time Off plans in the industry, including Annual Leave starting from 14 days, Birthday Leave. Four weeks Long Service Leave, 5-day working week and early releases on Fridays and major holidays’ eve Comprehensive healthcare plans including medical, dental and annual health check Fun, friendly, inclusive workplace with social adventures and activities, including pantry supplies with snacks, fruits and drinks, and meal gatherings Free products Casual dress code