Social Media Content Specialist

Join a diverse and talented team For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and in 19 countries around the globe (100 stores). Exclusive job perks 50% discount on all products; Flexible hours; Opportunities for advancement within the company; Being part of a family-owned business committed to the community; Performance bonuses (in-store sales or management position); Recognition program for years of service; Innovation program to encourage idea sharing; Referral bonus ; Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

For full-time employees: Group insurance plan; Three (3) to five (5) paid personal days (depending on the position); Minimum of 2% employer contribution to your RRSP. Purpose of the Role Reporting to the Social Media Manager, the Social Media Content Specialist contributes to the creation, planning, publishing, and optimization of content across La Vie en Rose’s social platforms.

This role enhances brand visibility by producing engaging content that aligns with marketing goals and the company’s identity. The specialist collaborates in developing and executing content strategy, monitors trends, and supports creative initiatives aimed at maximizing reach and engagement on social media.

Key Responsibilities

Actively contribute to the development and implementation of social media content strategy Create, adapt, and optimize original and engaging content tailored to platforms, target audiences, and performance metrics Manage content production for various social media initiatives and projects Collaborate with content and creative teams to develop relevant and creative posts Ensure consistency in tone, style, and messaging across all social platforms Support UGC content strategy to strengthen community engagement Work closely with stakeholders involved in daily social media management and influencer campaigns Participate in event coverage and real-time content creation Integrate and recommend AI tools to enhance the creative process, optimize visuals, and improve content production Analyze content performance and provide actionable recommendations to optimize results Monitor digital trends and social platform updates to propose new content ideas Maintain effective communication and collaboration with internal teams Your Profile Creativity and Organization: You produce engaging content while following brand guidelines.

Communication and Team Spirit: You collaborate effectively with various stakeholders. Autonomy and Organization: You manage multiple tasks and meet deadlines efficiently. Curiosity and Trend Awareness: You stay up-to-date on social media trends and innovations. Flexibility and Proactivity: You adapt easily to changing priorities and new challenges.

Requirements

Bachelor’s degree in Marketing, Communications, Media, or a related field 4–5 years of experience in social media or content creation Retail and/or fashion experience is a plus Strong understanding of social media best practices and trends Proficiency with digital platforms and content management tools Experience with Canva or similar design tools Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint) Fluency in French and English, both spoken and written.

(The candidate must be able to communicate with people outside Quebec) Availability for occasional evening or weekend events Permanent, full-time #Marketing The information on this site is for information purposes only and is not intended to have legal consequences. This is an ongoing role rather than a newly created position.

La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.