Demand Generation Manager

Demand Generation Manager | Zero Gravity | London-hybrid Who Zero Gravity are Zero Gravity is a tech platform connecting students from low-income backgrounds to university and career opportunities - over 23,000 students supported into top universities to date. In April 2026 they launched an AI-powered tutor, already showing strong early engagement and attainment results, and have since won a government contract to scale it across the UK.

EQL Tech is Zero Gravity's exclusive recruitment partner for this search - all applications and enquiries for this role are handled by EQL Tech on Zero Gravity's behalf. The role Zero Gravity has a product that works - schools that try it tend to want more of it - and now needs someone to build the engine that gets it in front of the schools that have not found it yet.

Marketing is being built from nothing. Today the growth and sales team are doing manual outreach, and you will turn that into a repeatable demand engine. This is a builder's role, not a campaign-manager role. There is a rough playbook and a small test-and-expand budget of a few thousand pounds a month, not an agency budget.

You are expected to spot what will work, ship it, read the results honestly, cut what does not, and put more behind what does. Cleverness and curiosity count for more here than a long list of past job titles. Your audience is teachers and school leaders rather than typical B2B buyers, so the channels and messaging that work differ from most SaaS marketing playbooks.

That makes it a genuinely interesting problem to solve. Mission comes before everything else. It shows up directly in how you write copy and choose channels, because messaging that comes from real conviction reads differently to teachers than messaging optimised for MQLs. That carries equal weight with marketing track record.

What you'll actually be doing Owning the demand engine end to end - setting strategy, running channels and campaigns, and owning pipeline, not just activity metrics Running events: the flagship UK education conferences, plus webinars and roundtables Zero Gravity hosts, from logistics through to follow-up that converts Building outbound and account-based campaigns, including email sequences, LinkedIn and direct mail, that move a school leader from first contact to meeting to paying customer Showing up where your buyers already are - senior-leader networks, teacher communities and the education press Turning every win into case studies and quotes that sales actually use Diagnosing the funnel properly: finding where sign-ups and pipeline leak, testing fixes, and knowing which lever moves the number Using AI to move from idea to live faster than a normal marketing team could Where you will be Central London (Old Street), 3+ days a week in the office.

Requirements

Who we're looking for Non-negotiable Evidence of owning pipeline or revenue in B2B marketing, not just activity metrics. We weigh results and thinking over years of experience. Hands-on experience driving leads through events, outbound or account-based campaigns, and multi-channel work Comfortable with email marketing, automation and nurture at a hands-on level Data-driven: you can diagnose why a funnel is leaking, not just report that it is, and you say plainly what is working and what to kill Hands-on competence using AI tools for research, analysis and day-to-day work, with something you have actually built or run Early-stage go-to-market experience, ideally in a team of roughly 20-50 people Strong signal, not a requirement UK education sector experience, including familiarity with school procurement PR or earned media experience Benefits Compensation, benefits & culture Competitive salary of £45,000-£60,000 per year, depending on experience Central London, hybrid (3+ days/week in office) Share options - genuine ownership in the business, not a token gesture Private healthcare, including dental and mental health support, plus gym discounts An annual personal-development allowance to spend on your own growth Flexible working around the in-office requirement, with equipment set up so you can do your best work from day one Fortnightly team socials on the house, plus bigger quarterly events 25 days' annual leave plus bank holidays, with extra days off over the Christmas shutdown Values aren't a poster on the wall here - they're what holds the team, members, partners, donors and investors together as one community, and it shows up in how decisions actually get made.