Senior Digital Product Manager

Join Our Team at Hu. Friedy. Group – Innovating Excellence in Dental Instrument Manufacturing Hu. Friedy. Group is a leading manufacturer of dental instruments and infection prevention products. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality.

To help dental professionals be The Best in Practice, Hu. Friedy. Group provides a unique combination of world class products, value-added services, clinical education, and dental community platforms that result in superior clinician performance and enhanced safety for dental professionals and their patients. Working at Hu.

Friedy. Group is so much more than a job, as every employee has a part in driving and supporting the organization’s inspirational vision to be a global force in advancing dental performance through Best-In-Practice dentistry that improves lives around the world.

About the job

Hu. Friedy. Group is creating a new Senior Digital Product Manager role dedicated to our Dental Service Organization (DSO) customer segment. DSOs are among the fastest-growing and most strategically important customers in dentistry, and they buy, operate, and measure value differently than independent practices: through multi-location parent/child account hierarchies, centralized procurement, contract pricing, and system-to-system integration.

This individual will own the roadmap for implementing digital solutions for DSO customers, which may include e. Procurement, eCommerce, DSO portals, and DSO-specific digital service offerings. This is a foundational role: there is no DSO digital roadmap today. The right person will immerse themselves in the business, learning how Hu.

Friedy. Group serves DSOs and how DSOs operate, while building a backlog of digital opportunities that evolves into a living DSO roadmap. The work is agile and iterative, not linear: this role will launch near-term proofs of concept and pilots to learn quickly, pivot based on what is learned, and keep driving toward longer-term outcomes at the same time.

The role reports to the Director, Digital Solutions Management. This Senior Digital Product Manager will own the end-to-end product lifecycle from discovery and prioritization through delivery and optimization, working closely with Strategic and National Accounts, Commercial Excellence, Customer Care, Enterprise Technology, and external partners.

They will develop a deep understanding of how DSO corporate teams (procurement, supply chain, operations, and clinical leadership) and the practices beneath them work, and use data, experimentation, and AI-enabled approaches to inform decisions. Success in this role requires strong B2B product judgment, fluency in enterprise account structures and integration patterns, and the ability to translate complex commercial and clinical workflows into clear, scalable solutions aligned with Hu.

Friedy. Group's premium brand and long-term digital strategy.

Responsibilities

Shaping the DSO Roadmap Owns the DSO digital roadmap and backlog, building it from the ground up and continuously evolving it as the business, customers, and learnings change Builds a working understanding of the DSO segment, including how DSOs are structured, how they buy, and how corporate and practice-level teams work, through ongoing discovery with DSO customers, Strategic and National Accounts, Commercial Excellence, Customer Care, and Operations Captures and evaluates digital opportunities across e.

Procurement, eCommerce, DSO portals, and DSO-specific digital service offerings, assessing customer value, business impact, feasibility, and effort Balances near-term proofs of concept and quick wins with longer-term platform outcomes, pursuing both in parallel rather than in sequence Uses evidence from pilots, experiments, and customer feedback to validate, reprioritize, or pivot, and is willing to stop work that isn't delivering value Brings clear recommendations and tradeoffs to the Director, Digital Solutions Management and business leadership, keeping stakeholders aligned as priorities shift Prioritizes investments that grow DSO revenue, deepen account penetration, and reduce cost-to-serve Understands clinical workflows such as instrument processing, infection prevention, and sterilization compliance, and how they shape product, service, and ordering needs across multi-location networks Ensures DSO capabilities are built as reusable, enterprise-grade platform components rather than one-off, account-specific solutions Shaping DSO Digital Solutions e.

Procurement: Defines requirements for connecting Hu. Friedy. Group to DSO procurement platforms and systems, including punchout (e.g., cXML/OCI), EDI, and ERP integrations, partnering with Enterprise Technology to ensure order, invoice, and data flows are reliable and scalable eCommerce: Defines B2B commerce capabilities for DSOs, including contract and account-specific pricing, approved product catalogs and formularies, role-based permissions, approval workflows, spend controls, and multi-location ordering and ship-to DSO Portals: Shapes portal experiences that give DSO corporate and practice users self-service access to orders, invoices, contracts, spend, compliance, and usage by location, supporting business reviews and demonstrating Hu.

Friedy. Group's value DSO Digital Services: Identifies and defines DSO-specific digital service offerings, including opportunities to extend programs such as Ever. Care and Green. Light across multi-location networks Owns requirements for customer account hierarchies (parent/child) as the foundation for all DSO solutions, ensuring corporate entities, regions, and practice locations are accurately represented across commerce, CRM, and ERP systems Drives consistency of customer, product, and pricing data across systems so DSO accounts have a single, trusted view of their relationship with Hu.

Friedy. Group Turning Data into Direction with AI Proactively identifies and defines high-value AI-enabled use cases for the DSO segment, such as predictive replenishment, reorder recommendations, contract compliance monitoring, and account health signals for commercial teams Applies AI-enabled tools and data-driven techniques across the product lifecycle to accelerate discovery, improve decision-making, and drive faster delivery of value Leads experimentation, prototyping, and pilots with DSO customers to test assumptions, measure outcomes, and inform roadmap and investment decisions Ensures AI-enabled solutions align with business objectives, data standards, and governance requirements, with appropriate transparency, explainability, and human judgment where needed Uses data, analytics, and experimentation outcomes to continuously evaluate digital product performance, inform prioritization, and optimize customer and business outcomes From Idea to Clarity Defines and documents digital product requirements, translating use cases and business needs into clearly structured, actionable backlog items for delivery teams and partners Translates complex B2B scenarios, such as hierarchy inheritance, pricing precedence, approval routing, and integration exception handling, into clear, testable requirements Reviews and validates product and delivery artifacts, including integration specifications and data mappings, to ensure requirements are complete, risks are addressed, and solutions are feasible Defines clear acceptance criteria and success metrics for digital product requirements, ensuring delivered solutions meet intended use cases and expected outcomes From Backlog to Execution Works in agile, iterative delivery cycles, releasing minimum viable capabilities early and improving them based on usage and feedback Owns digital product execution by defining priorities, sequencing work, and coordinating dependencies across commerce, CRM, ERP, and integration teams Acts as a ruthless prioritizer of the roadmap and backlog, balancing scalable capabilities for the full DSO segment against individual account requests Maintains and evolves the product backlog, ensuring requests are captured, evaluated, prioritized, and prepared for execution based on business value Serves as the primary point of contact for requirements clarification, ensuring backlog items are clearly defined and ready for execution Conducts functional validation and guides UAT, including end-to-end testing of integrations and onboarding of new DSO accounts and trading partners Where Collaboration Turns Into Action Partners with Strategic and National Accounts, Sales, and Commercial Excellence to understand DSO requirements, support account pursuits and business reviews, and define value narratives for digital capabilities Partners with Customer Care and Operations to reduce manual order handling, streamline DSO onboarding, and remove friction from the order-to-cash process Engages directly with DSO customers, from corporate procurement and clinical leaders to practice staff, through discovery, pilots, and feedback loops Defines and communicates transparent digital product roadmaps, aligning stakeholders to priorities, tradeoffs, and expected business outcomes Ensures delivered solutions are adopted and deliver expected value, partnering with stakeholders to drive digital adoption across DSO accounts and identify opportunities for optimization Measures of Success Early proofs of concept and pilots launched with DSO customers, with learnings visibly shaping roadmap priorities A living DSO roadmap that balances near-term wins with longer-term outcomes and maintains leadership alignment Digital adoption across DSO accounts (share of DSO orders placed through eCommerce, EDI, or punchout) Contract compliance and product standardization across DSO locations Reduction in manual order handling, order errors, and order-to-cash cycle time Time to onboard new DSO accounts, locations, and trading partners DSO revenue growth and account penetration supported by digital capabilities DSO customer satisfaction with Hu.

Friedy. Group's digital experience Qualifications Required Bachelor's Degree in business, technology, engineering, or related field (or equivalent experience) 8+ years' experience in Product Management, including full end-to-end ownership of a product roadmap and backlog for a significant digital platform or product line Demonstrated B2B commerce, e.

Procurement, or customer portal product experience, including customer account hierarchies (parent/child), contract or customer-specific pricing, role-based permissions, and multi-location ordering Experience with ERP and EDI integrations and procurement connectivity (e.g., punchout), working closely with technical teams to define data flows and integration requirements Experience building a product roadmap from the ground up for a new segment, platform, or product line, including discovery, opportunity assessment, and business case development Strong agile product management experience, including running proofs of concept, MVPs, and pilots, and adapting roadmaps based on learnings Experience supporting enterprise or strategic accounts, with an understanding of how large, multi-site customers buy, contract, and measure supplier value Demonstrated experience operating at a Product Manager or Senior Product Manager level (or equivalent), leading initiatives independently with minimal oversight and thriving in ambiguity Experience leading and managing external vendors or delivery partners to execute digital product initiatives Strong analytical and problem-solving skills, with the ability to translate data, customer insights, and business context into clear digital product decisions Strong stakeholder management and influence skills across business, commercial, operations, technology, external partners, and senior leadership Exceptional written and verbal communication skills, with the ability to communicate clearly at both working team and leadership levels Preferred Experience in dental, medical device, healthcare, or other regulated industries, with an understanding of clinical workflows Experience with DSOs, group purchasing organizations, integrated delivery networks, or healthcare distribution Familiarity with B2B commerce, CRM, and ERP platforms and modern integration patterns (APIs, EDI, events) Experience in a private equity-backed environment, with comfort operating at pace and balancing near-term value with long-term scale Equal Employment Opportunity & Accessibility Statement Hu.

Friedy. Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any kind based on race, color, religion, age, gender, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodations to apply for a position, participate in the recruitment process, or perform essential job functions, please contact us at 773-868-5534. We are committed to supporting you throughout your journey with Hu. Friedy. Group!