Senior Director, Performance Marketing and Property Support

The Senior Director of Performance Marketing & Property Support is responsible for leading performance-driven marketing strategies across the attractions portfolio while providing direct support to individual properties. This role drives marketing activation and digital excellence, optimizes marketing investments for maximum ROI, and ensures that local property teams have the tools, resources, and guidance needed to deliver on guest acquisition, revenue and NPS goals.

Acting as both strategist and partner, the Director balances enterprise-wide marketing priorities with property-specific needs to fuel sustainable growth.