Senior Web Analyst (GTM/Tealium)

We are seeking a Senior Web Analyst to join our PT Web Tracking & Insights team. The role focuses on implementing, maintaining, and optimizing website and app tracking solutions using tag management systems (Tealium IQ and Google Tag Manager) and Google Analytics 4 (GA4). This is not a frontend web development role: the focus is purely on tracking implementation, data collection, and analytics enablement.

Responsibilities

Implement and configure tracking tags, triggers, and variables within Tealium IQ and Google Tag Manager Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings Test, validate, and troubleshoot tracking implementations in collaboration with web development teams Integrate and maintain marketing pixels (Meta, Google Ads, Bing, Floodlight) via tag management system Coordinate with media agencies to test and validate marketing pixel implementations Document tracking setups and maintain clear implementation guidelines Requirements 5+ years of hands-on experience with Tealium IQ and/or Google Tag Manager Strong working knowledge of Google Analytics 4 (GA4) Proficiency in JavaScript for tag customization and debugging Understanding of HTML and CSS to interpret page structure and support debugging Understanding of data.

Layer design and event-driven data tracking English proficiency at B2 level or higher Nice to have Understanding of digital marketing technologies and consent management