Digital Experience Manager

The Digital Experience Manager will be responsible for overseeing and optimising our entire digital experience — from website performance and development to app community management and social media presence (in collaboration with an external agency). A cross-functional, creative and technical role, requiring someone who is both strategic and detail-oriented.

You will play a key role in scaling the brand’s digital presence while maintaining an authentic community-driven voice. Reporting to the Marketing Lead, this role will be instrumental in shaping the next phase of brand growth.

1. Website Ownership & Optimisation ● Full management of the brand website (front-end and back-end updates) ● Implement technical amendments, UX improvements and content updates ● Manage integrations (e-commerce, CRM, analytics, plugins, etc.) ● Monitor site performance, speed, and conversion optimisation ● Work with external developers when required ● Ensure SEO best practice is maintained
2. Brand App & Community Management ● Oversee and grow the in-app community experience ● Drive engagement within Run Club and broader brand community ● Moderate discussions and ensure tone aligns with brand values ● Track engagement metrics and optimise accordingly
3. Social Media Community Management ● Work alongside our Social Media Agency to ensure brand consistency ● Identify opportunities for reactive and community-driven content across all brand SM channels ● Provide content input outside the agency remit
4. Creative Support (In-House Design & Content) ● Create graphic assets for instore and online ● Support campaign asset creation where required ● Capture photography (product, lifestyle, events, Run Club) ● Develop ad hoc social content and visual storytelling assets ● Maintain brand consistency across all digital touchpoints Required Experience & Skills ● 5+ years’ experience in a digital, e-commerce or brand experience role ● Proven experience managing websites (Shopify, WordPress or similar CMS) ● Strong understanding of UX, CRO and digital performance metrics ● Experience managing digital communities or brand apps ● Hands-on social media community management experience ● Proficiency in Adobe Creative Suite, Canva or similar design tools ● Strong photography skills (lifestyle + product preferred) ● Excellent copywriting and communication skills ● Highly organised with strong project management capability ● Comfortable in a scale-up environment with evolving priorities Desirable ● Experience within FMCG, wellness, active lifestyle or DTC brands ● Passion for running, fitness or healthy living ● Experience working with agencies ● French language helpful Personal Attributes ● Self-starter with strong ownership mentality ● Commercially aware and growth-focused ● Creative but analytical ● Comfortable reporting to senior leadership ● Community-driven and culturally aware ● Adaptable and solution-oriented Why Join Us? ● Be part of a fast-growing, purpose-driven brand ● Work directly with founder and leadership ● Shape the digital future of an active lifestyle movement ● Real opportunity for progression as the brand scales ● Hybrid flexibility for the right candidate ● A dynamic, community-first culture ● Competitive salary