Marketing Specialist (Content & Growth) - China (Remote in China - Shanghai Preferred)

Expatrio is a Berlin-based digital platform providing financial solutions (Blocked Accounts, Insurance, etc.) for international students and professionals moving to Germany and currently has a vacancy for the position as Marketing Specialist (Content & Growth)

• China Our goal is to make the way to and in Germany as easy as possible f or tens of thousands of students and professionals each year. If you want to support us in this goal, then you are exactly right with us! We are looking for a Marketing Specialist (Content & Growth) with 2–3 years of experience to support localized content, campaigns, and growth initiatives for the Greater China market. This is an execution-focused role with strong ownership , working closely with the China Marketing Lead and global marketing team. The ideal candidate is hands-on, agile, and comfortable working in a fast-moving, international environment.

Responsibilities

Content & Social: Manage and create localized content for We. Chat, Xiaohongshu and other digital channels, including responding to user inquiries and comments. KOL & Community: Own KOL outreach and collaboration, including identifying relevant creators, coordinating partnerships, and supporting community engagement and referral initiatives.

Livestreams & Events: Coordinate end-to-end planning and execution of livestreams, online/offline events and partner activities, including marketing materials, resource coordination and event delivery. Campaigns & Paid Media: Support campaign execution across Xiaohongshu and Baidu, including ad creatives, content coordination and campaign delivery.

Localization: Produce localized marketing assets and website content aligned with global brand guidelines Ad-hoc Projects: Support additional initiatives and projects as needed in a fast-moving, dynamic environment.

Qualifications

Must-Haves 2–3 years of experience in digital marketing, social media, content creation Strong copywriting skills for We. Chat & Xiaohongshu Hands-on campaign, livestream or event execution experience Hands-on experience in KOL outreach and collaboration . Basic knowledge of Baidu Ads / Xiaohongshu Ads Proficiency in Canva, Xiumi (秀米) and Google Workspace Strong project coordination, ownership and execution skills.

Fluent in English & Mandarin Chinese Experience in an international/cross-cultural environment Bachelor's degree required Self-driven, agile, calm under pressure, open-minded, and positive. Preferred Master's degree Shanghai-based Overseas study/work experience Community or event marketing experience. Experience working with international brands or products.

For the application, please submit your CV and 3-5 work samples. Please include all four: At least 3 published We. Chat articles and 3 Xiaohongshu posts, with live links and performance data (views, engagement, follower growth) KOL collaborations Campaign / event / livestream projects Marketing assets or case studies (PPT or docs both fine) For each sample, note whether it was independent or team work, and which parts you owned (topic / copywriting / design / ads).

Screenshots or PDFs are fine if a link is no longer public. International, diverse, and intrinsically motivated team Autonomous and progressive work environment with low hierarchies and fast decision-making Flexible working hours Individual professional and personal development opportunities Most importantly: The chance to solve an actual problem