SEO Analyst

About the Role

Volopay is looking for an SEO Analyst to own organic growth end-to-end — from technical health and content strategy to team management and revenue impact. This isn't a role for someone who just wants rankings to go up; we need someone who connects SEO work to pipeline, works the numbers, and pushes the team to figure out what's actually driving (or blocking) growth.

What You'll Do

Own the organic growth strategy — technical SEO, content, and authority-building — and translate it into a working roadmap, not just a wishlist Manage and mentor a team of content writers — set priorities, review quality, keep output on schedule Diagnose why pages aren't ranking or converting, and fix the root cause instead of surface symptoms Build and maintain dashboards and reporting that track what matters — rankings, organic traffic, and lead quality and conversion, not just vanity metrics Partner closely with the sales team to understand where leads come from, how they convert, and feed that back into content and targeting decisions Use AI tools (Claude, ChatGPT, or similar) to automate repetitive SEO work — content gap analysis, reporting, rank tracking, audits — so the team spends time on strategy, not busywork Run regular technical and content audits and flag/prioritize issues before they cost rankings Stay ahead of how search itself is changing — AI answer engines, SGE/AI Overviews, changing SERP behavior — and adjust strategy accordingly, not just chase traditional rankings What We're Looking For Strong, demonstrated SEO skill — technical, content, and off-page — you can show us, not just tell us Genuinely comfortable with data — you look at numbers before you have opinions, and you can build a dashboard or read Ahrefs/GSC/GA data without hand-holding Can direct AI tools to do real work — not copy-paste, but actually prompt, iterate, and get usable output out of Claude/ChatGPT for research, reporting, or automation Strategic thinker — you can go from "traffic is flat" to a prioritized 90-day plan without someone spelling out each step Comfortable managing people — giving feedback, holding deadlines, unblocking a writer who's stuck Confident working cross-functionally — you're not intimidated by sitting across from sales and defending your numbers Self-driven — you learn new tools and SEO shifts on your own, you don't wait to be trained Nice to Have Experience in fintech, SaaS, or B2B — understanding how organic content maps to a longer B2B sales cycle Familiarity with tools like Ahrefs, Google Search Console, Looker Studio, or similar