Product Marketing Manager

Role mission Own how ECAM is positioned, packaged, and sold: messaging, competitive intelligence, launches, and the enablement that turns all of it into sales productivity.

Key responsibilities

Develop and maintain positioning and messaging by segment (enterprise/critical infrastructure and commercial: construction, multi-family, commercial real estate) Own the competitive intelligence program: battlecards, win/loss analysis, market and pricing insight Lead product and offer launches end to end, coordinating demand generation, content, communications, and sales Build and run the sales enablement library: pitch decks, talk tracks, objection handling, proposal support Support pricing and packaging decisions with buyer and competitive insight Equip the ABM program and enterprise pursuits with account-relevant narratives and executive-level materials Success looks like (first 12 months) Documented messaging architecture and battlecards in active use by sales within two quarters Win/loss program producing quarterly insights that change how ECAM sells Measurable lift in seller confidence and content usage (enablement adoption metrics) Required qualifications 7+ years in B2B marketing with 4+ years in product marketing for a considered-purchase, field-sales-led product or service Demonstrated ownership of positioning/messaging that sales actually used, with examples Experience running win/loss and competitive programs Strong writing and executive communication skills Preferred qualifications Security, IoT, industrial technology, or managed-services background Experience marketing recurring-revenue services and supporting pricing decisions