Marketing Director

🚨 IMPORTANT: IN-PERSON REQUIREMENT This position is 100% on-site at our HQ. REMOTE applicants will not be considered. We are looking for a dedicated team member to be physically present and integrated into our studio culture. Please do not apply if you are seeking remote or hybrid work. ACCOUNTS DIRECTOR IRONCLAD | Virginia Beach, VA (On-site) THE ROLE We are looking for a Marketing Director to own audience growth, launch strategy, ad operations, engagement, and revenue-driving marketing execution across the entire IRONCLAD ecosystem.

This role sits at the intersection of: Originals Studios Social Distribution Audience growth Ad buying Newsletter strategy Launch campaigns Cross-network monetization You will work directly with leadership, production, creative, and sales teams to help turn shows, films, podcasts, and IP into scalable audience machines.

This is not a “brand awareness only” marketing role. This is a performance-driven role focused on: growing downloads, increasing engagement, supporting sales, maximizing launches, and driving measurable business outcomes. WHAT YOU’LL OWN ORIGINALS LAUNCH STRATEGY Build and execute launch plans for new original franchises and shows Coordinate rollout calendars across social, newsletter, YouTube, paid media, podcasts, and partnerships Develop audience-growth strategies around major releases and IP launches Create hype cycles, teaser campaigns, trailer rollouts, giveaways, and launch momentum SOCIAL MEDIA & AUDIENCE GROWTH Own IRONCLAD’s social media strategy and publishing cadence Grow audience engagement across Instagram, LinkedIn, YouTube, X, Facebook, and emerging platforms Develop platform-specific content strategies Work with editors and creative teams to deploy clips, trailers, BTS content, announcements, and voice-of-authority content Track audience behavior and optimize performance NEWSLETTER & DISTRIBUTION Own weekly newsletter strategy and execution Drive opens, CTR, engagement, and conversions Coordinate messaging across Originals, Studios, launches, sponsors, and major announcements Build systems for audience retention and repeat engagement AD OPS & REVENUE SUPPORT Run cross-network advertising operations Coordinate takeovers, giveaways, sponsorship integrations, and promotional inventory Track campaign delivery and performance Support sales initiatives with audience analytics, marketing assets, and launch support Help maximize monetization opportunities across the network PAID MEDIA & AD BUYING Manage paid media strategy across Meta, YouTube, Google, podcast platforms, and other channels Analyze CAC, ROAS, engagement, and audience growth metrics Test and optimize creative, targeting, and spend allocation Develop scalable acquisition strategies for podcasts, shows, products, and launches TEAM & EXECUTION Work cross-functionally with: Studios Originals Production Creative Sales Leadership Ensure launches happen on time and at a high level Bring structure, organization, and accountability to marketing execution Help build repeatable marketing systems that scale WHAT WE’RE LOOKING FOR MUST HAVE Strong understanding of audience-building and modern media ecosystems Experience running social media and paid media campaigns Experience managing launches and content rollouts Strong organizational and communication skills Ability to move fast under pressure Ability to manage multiple projects simultaneously Deep understanding of internet culture, content strategy, and engagement mechanics Ability to think creatively while staying performance-focused BONUS POINTS Experience in podcast, media, entertainment, or creator ecosystems Experience with newsletter growth and retention Understanding of YouTube strategy and optimization Experience managing ad operations or sponsorship execution Familiarity with AI marketing tools and automation systems Passion for storytelling, culture, entrepreneurship, military, outdoors, fitness, or high-performance audiences SUCCESS IN THIS ROLE LOOKS LIKE Larger and more engaged audiences Successful launches with momentum Increased downloads and viewership Stronger community engagement Better campaign execution Increased monetization opportunities More efficient marketing systems Revenue growth across Originals and Studios LOCATION This is a fully in-person position based at IRONCLAD Global Headquarters in Virginia Beach, Virginia.

We believe speed, collaboration, creativity, and execution happen best when the team is physically together building in real time. This is not a remote role. IRONCLAD CULTURE We care about: Speed Ownership Quality Conviction Accountability Creativity Execution We are building a serious company with serious ambitions. This role is for someone who wants to help build the next great modern media brand — not someone looking to hide inside a corporate marketing department.

HOW TO APPLY Send: Resume Portfolio or examples of campaigns/work Social accounts or brands you’ve helped grow A short explanation of why you fit IRONCLAD