Senior Sales Manager

Key Responsibilities

1. Strategy & Channel Development:

• Design and execute sales strategies to drive growth in both B2B and retail distribution networks
• Identify and develop bulk distribution channels across Dar es Salaam and beyond
• Lead product launches and route-to-market expansion

1. Customer & Distributor Relationship:

• Cultivate and maintain strong relationships with retailers, wholesalers, and distributors
• Negotiate contracts, manage pricing discussions, and ensure client satisfaction
• Represent the company at trade events, client meetings, and industry forums

1. Performance Monitoring:

• Set clear sales targets and track team performance
• Prepare forecasts, sales reports, and market trend analyses
• Use insights to inform leadership and optimize sales processes

1. Team Leadership:

• Lead, mentor, and motivate the sales team
• Coach staff, set individual goals, and support performance improvement
• Ensure successful collaboration between sales, logistics, and operations Requirements Qualifications & Requirements:
• Bachelor’s degree in Business, Marketing, Sales, or related field
• At least 5+ years of experience in sales channel development or team leadership
• Proven track record in scaling sales operations and managing distributors
• Excellent communication, negotiation, and leadership skills
• Familiarity with government and corporate clients distribution networks and retail landscape Proficiency with CRM platforms and sales tracking tools