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Product Marketing Specialist
Job description
Develop product positioning, messaging, and launch strategies ∙Develop product positioning, messaging, and launch strategies ∙Create scientific and marketing communication for products ∙Build doctor-facing, consumer-facing, and sales enablement materials ∙Conduct competitor analysis and market research ∙Coordinate with sales, medical, product, and marketing teams ∙Support product launches, training programs, and GTM initiatives ∙Plan and coordinate participation in conferences, CMEs, medical events, and industry activations ∙Develop marketing and scientific communication materials for conferences, doctor engagement programs, and events ∙Work closely with KOLs, doctors, and medical stakeholders for brand and product visibility initiatives ∙Support execution of on-ground and digital medical marketing initiatives to strengthen product adoption and awareness Requirements 3–6 years of experience in product marketing, PMT, healthcare marketing, or medical devices Strong understanding of healthcare/medical communication Excellent presentation and communication skills Experience working with doctors or healthcare ecosystems preferred MBA/Pharma/Healthcare background preferred
Description copied from Ardent Health's careers page. Read the full posting before you apply.
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