Wealth Financing Specialist

Product analytics & Strategy : Target Market, Competitive Landscape and proposition- UVP Define IBL Strategy and target segments, use cases, and eligibility rules. Conduct competitive benchmarking. Identify market trends, regulatory changes, and portfolio risk signals; translate insights into product actions. New product design & system: customer experience and journey, facility types, limits, LTV, repayment options, fees, STP scope etc.

Build customer personas, end to end journeys, and value propositions by segment/channel (segments, mobile banking, RM, branches, partners i.e insurance). Product advisory for RMs/Network/Sales Product execution : Marketing Plan & acquisition channel Create and execute GTM plan: positioning, offers, messaging, content, and customer education.

Define acquisition funnel across channel digital & internal Stakeholder Management (i.e Collaboration with GM for wealth event, collaboration with Segment Proposition for Program, collaboration with Network for monitoring & sales execution, Marketing Communication for product campaign) Build lead-generation and conversion strategy.

Set sales playbooks, training materials, and KPI and incentive alignment. Become speaker at Customer/Network event Product Governance & Monitoring : Cost & Pricing; Business Volume & Performance and Risk Governance Define pricing framework – FTP : reference rates/spreads, fee, promo pricing etc. Manage profitability. Monitor KPIs and management reporting.

Manage portfolio health. Manage product governance. Ensure end to end control.