Bilingual Sales Business Development Representative

BDC Representative - Automotive Sales Support

New & Used Car Sales | Harr Motor Group Worcester, MA | $19-$31/hr includes Weekly Bonus Pay

About the Role

Harr Auto Group's Credit Express division specializes in helping customers with all types of credit backgrounds find the right vehicle. As a Bilingual Sales Business Development Representative (BDR), you will serve as a trusted first point of contact for our Spanish-speaking customer base - connecting them with financing solutions and showroom appointments in their preferred language. This is a high-energy, phone-forward role that makes a real difference in the community, with strong earning potential.

Position Details

Department: Credit Express - Business Development Center (BDC)

Reports To: BDC Manager

Schedule: Full-time | Rotating schedule including some weekends

Compensation

Hourly base + performance-based incentives

Location: Worcester, MA

Key Responsibilities

• Handle inbound and outbound calls, texts, and emails for Credit Express leads - in both English and Spanish - in a timely and professional manner

• Serve as the primary BDC point of contact for Spanish-speaking customers throughout the Worcester region

• Qualify customers by understanding their credit situation, vehicle needs, and timeline

• Set and confirm showroom appointments for the sales team

• Follow up with unsold or uncontacted leads according to BDC processes and cadences

• Log all customer interactions accurately in the CRM (DriveCentric) in English

• Assist teammates with Spanish-language customer communications as needed

• Meet or exceed weekly and monthly appointment and show rate targets

• Collaborate with Credit Express sales staff to ensure smooth handoffs and a seamless customer experience

• Maintain professionalism and empathy when working with customers in challenging financial situations

• Participate in team meetings, training sessions, and ongoing coaching

What We're Looking For

• Fluent in both Spanish and English - written and verbal -

• Strong verbal communication skills; confident and comfortable on the phone in both languages

• Positive, resilient attitude with the ability to handle objections gracefully

• High level of empathy and professionalism when working with customers who may have credit challenges

• Ability to multitask and manage a high volume of leads in a fast-paced environment

• Prior BDC, call center, sales, or customer service experience preferred

• Automotive industry experience a plus but not required - we will train the right candidate

• Familiarity with CRM platforms is a plus (DriveCentric experience a bonus)

• Reliable, punctual, and team-oriented

What We Offer

• Competitive hourly base pay plus performance bonuses

• Paid time off: 2 weeks after 90 days of employment

• Paid training and ongoing development

• Clear path for growth within the BDC and across Harr Auto Group

• Supportive, inclusive team environment with engaged leadership

• Employee discounts on service

• Health benefits and childcare reimbursement ($100/week)