Development Coordinator (Branding & Creative)

Job Summary

To lead, coordinate and support development-related initiatives with a particular focus on branding, placemaking, creative communication, and intellectual property initiatives for the township/project, ensuring a consistent and distinctive identity that strengthens the project’s market positioning, investor appeal, stakeholder engagement, and overall place experience.

The position will also support the Head in coordinating development activities, ensuring alignment with business objectives, regulatory requirements, brand guidelines and legal considerations, while coordinating with internal stakeholders, legal advisors, consultants and relevant external parties.

Key Responsibilities

1. Project’s Branding Development Develop, manage and implement the overall branding strategy and brand identity for the township/project and related business ventures. Ensure consistent application of brand positioning, identity, messaging and visual guidelines across all project touchpoints. Coordinate with branding agencies, creative consultants, designers and internal stakeholders on branding initiatives. Develop brand campaigns and initiatives to enhance project visibility, recognition and market positioning. Monitor brand implementation across physical, digital and communication platforms. Coordinate the review and approval process for proposed project naming convention, brand identities and other branding assets. Coordinate and manage updates to the marketing collateral and investors-related documentation. Conduct market and industry research to support the development of project and brand identities where applicable.
2. Placemaking Planning & Execution Plan, coordinate and execute placemaking initiatives and activities that create a distinctive identity and experience for the township/institution. Develop concepts for events, activations, public spaces, community programmes and destination-based experiences. Coordinate with internal departments, consultants, event agencies, local authorities and other stakeholders to deliver placemaking programmes. Establish an annual placemaking programme aligned with the township's development phases, target market and strategic objectives. Evaluate the effectiveness and impact of placemaking activities and recommend improvements.
3. Trademark & Intellectual Property Management Lead and coordinate the identification, development and registration of trademarks for township names, precincts, developments, programmes, initiatives and other strategic assets. Conduct preliminary trademark and brand name searches and coordinate the necessary legal checks prior to the adoption of new brands, project names, logos or creative assets. Coordinate with legal advisers, trademark agents and relevant authorities on trademark registration, renewal and protection, monitoring and maintenance of trademarks and other intellectual property relating to the Company's projects, brands and business activities. Maintain a comprehensive register of project-related trademarks and intellectual property. Monitor potential infringement and ensure appropriate protection and usage of the township's intellectual property. Provide recommendations on naming strategies for new developments, precincts, facilities and initiatives. Provide coordination support for intellectual property protection strategies relating to the Company's branding and creative assets.
4. Creative & Investor Collateral Lead the preparation and development of creative and investor-related collateral to support business development, investment attraction and stakeholder engagement. Coordinate the preparation of brochures, investment decks, project profiles, fact sheets, promotional materials, maps, infographics, videos and other communication materials. Translate technical and development information into clear, compelling and investor-friendly content. Ensure all project collateral is accurate, consistent with the approved brand and aligned with the project's investment proposition. Work closely with the planning, development, commercial and investor relations teams to ensure materials reflect the latest project information.
5. Content & Communication Support Develop and coordinate creative content for presentations, campaigns, social media, websites, events and stakeholder communications. Support the preparation of key messages, project narratives and storytelling materials. Ensure consistent communication of the township's vision, value proposition, development progress and key milestones. Coordinate with appointed creative and media agencies where required.
6. Stakeholder & Consultant Management Support the Head in coordinating development activities, project timelines, deliverables and stakeholder requirements. Prepare and maintain project documentation, reports, trackers, timelines and action plans. Manage appointed branding, creative, event, placemaking and intellectual property consultants. Prepare scopes of work, briefs, requirements and deliverables for external consultants and service providers. Monitor consultant performance, timelines, quality and deliverables. Coordinate with government agencies, local authorities, investors, business partners and other stakeholders where relevant to branding and placemaking initiatives.
7. Legal & Development Coordination Coordinate and support legal matters related to property development projects, including agreements, contracts and relevant documentation. Liaise with internal departments, external solicitors, consultants and authorities to ensure development activities comply with legal and business requirements. Monitor key legal documents, timelines and obligations, support due diligence activities, identify potential risks, and maintain proper records for reference and audit purposes.
8. Strategic Planning & Governance Develop annual work plans, programmes and budgets for branding, placemaking and creative initiatives. Prepare management papers, proposals, presentations and recommendations for approval. Monitor project expenditure and ensure initiatives are delivered within approved budgets. Establish appropriate processes, guidelines and governance for brand usage, trademark management and creative asset development. Track key deliverables, milestones and performance indicators.
9. Other Responsibilities Provide support on special projects and strategic initiatives assigned by the Management. Perform other related duties and responsibilities as may be assigned from time to time. Undertake any other duties assigned by management from time to time.

Qualifications

& Requirements:- Bachelor’s Degree in Marketing, Communications, Branding, Business Administration, Property Development, Urban Planning, Architecture, Law or other relevant disciplines. Minimum 5–8 years of relevant experience , preferably in township development, property development, place branding, placemaking, destination development, corporate communications, investor relations or related fields.

Experience in managing branding and placemaking initiatives for large-scale township, mixed-use, industrial, technology or institutional developments would be an added advantage. Strong knowledge and practical experience in place branding, brand positioning, placemaking, destination marketing and creative strategy. Experience in planning and executing placemaking programmes, events, activations, public realm initiatives and stakeholder/community engagement activities.

Good working knowledge of legal and intellectual property matters, particularly trademark registration, brand protection, licensing, usage rights and intellectual property documentation. Experience in coordinating with Legal departments, external solicitors, trademark agents, intellectual property consultants and relevant authorities on trademark registration, brand protection and related matters.

Ability to coordinate and monitor legal agreements, contracts, letters, submissions and other documentation relating to branding, creative works, intellectual property, placemaking and events, with appropriate support from Legal advisers. Able to identify potential trademark, intellectual property, contractual and brand governance risks and escalate such matters to the appropriate Legal or management teams.

Strong experience in preparing investor-related and project collateral, including investment decks, brochures, project profiles, fact sheets, presentations, maps, infographics, videos and other creative materials. Ability to translate technical, masterplanning, development, commercial and investment information into clear, compelling and visually engaging materials for investors, stakeholders and the public.

Strong project management skills, with the ability to manage multiple consultants, creative agencies, event organisers, legal advisers and stakeholders concurrently. Good understanding of brand guidelines, visual identity, creative development, content strategy and brand governance. Strong communication, writing, presentation, coordination and negotiation skills.

Strong stakeholder management skills with the ability to work effectively with senior management, planning and development teams, Legal, Marketing, consultants, investors, government agencies and local authorities. Creative, strategic and commercially minded, with a strong appreciation of township identity, user experience, design, investment positioning and intellectual property protection.

Highly organised, detail-oriented and capable of managing multiple assignments within approved timelines and budgets. Proficient in Microsoft Office, particularly PowerPoint, and familiar with creative and visual communication tools such as Adobe Creative Suite, Canva or equivalent platforms. Able to work independently and take ownership of initiatives from concept development, planning and stakeholder coordination through to execution and post-implementation evaluation.

Willing to travel and participate in site visits, workshops, investor engagements, stakeholder meetings, events and project-related activities as required.