Sr Analyst, Analytics & Insights (CPG)

This position is #Hybrid , in the office , 3 days a week in our Lewisvile, TX office. You will combine CPG analytics, business intelligence, and strategic insights to drive smarter category, customer, and business decisions. Approximately 50% of the role supports a major global CPG client , with the remaining focus across additional clients, new business, and broader Business Intelligence initiatives.

Major CPG Client Support – Approximately 50% Manage recurring data processes and reporting , ensuring accurate, timely, and reliable deliverables . Develop monthly performance insights highlighting key trends, risks, opportunities, and recommended actions. Preparequarterly business reviews and commission reporting using distributor, wholesaler, customer, and internal data.

Partner with client and CROSSMARK stakeholders to align on reporting requirements, priorities, product/category definitions, and deadlines. Maintain standardized processes and documentation to support consistent client delivery. Shared CSC Business Intelligence Support – Approximately 50% Manage analytics requests, clarify business needs, and determine appropriate data, analysis, and deliverables.

Develop category and line reviews, new-item sell-in stories, assortment and distribution recommendations, performance analyses, and customer-ready presentations . Leverage syndicated, customer, distributor, and internal data to assess category and brand performance, item contribution, distribution, velocity, pricing, promotion, and competitive trends .

Translate complex data into clear business insights, compelling stories, and actionable recommendations for clients, sales teams, and leadership. Support cross-functional initiatives, customer education, new-business opportunities, and BI capability development. Manage multiple priorities while maintaining strong data quality, accuracy, and on-time delivery.

Education

Bachelor’s degree in Business, Analytics, Marketing, Economics, Statistics, Data Science, or a related field, or equivalent relevant experience. Work Experience: Experience in business insights, category management, sales analytics, customer analytics, or CPG/retail analytics . Hands-on experience with Circana, NIQ, customer loyalty data, household panel data, or similar syndicated and shopper data .

Practice developing category reviews , assortment and distribution recommendations, performance analyses, scorecards, and customer-facing insights. Advanced Microsoft Excel and PowerPoint skills, including data analysis, validation, visualization, and insight-driven storytelling. Strong understanding of CPG performance metrics, including category, brand, item, distribution, velocity, pricing, promotion, and competitive performance .

Translate complex data into clear, actionable business recommendations for technical and non-technical audiences. Strong analytical, communication, organizational, and problem-solving skills with the ability to independently manage multiple priorities and deadlines.

Preferred Qualifications

Experience within the Convenience channel , including retailer, wholesaler, or distributor data. Experience supporting snacks, confectionery, beverages, food, or other CPG categories . Experience with Power BI, Tableau, SQL, Alteryx , or similar analytics and visualization tools. Familiarity with customer/product hierarchies, multi-source reporting, data uploads, or commission reporting.

Physical Requirements Sit for extended periods (typically 6+ hours per day). Use a computer, including keyboard and mouse, for prolonged periods. Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds). Reach, bend, or stoop occasionally to access files or office materials. Maintain focus and attention for long periods of desk-based work.

Follow clear directions. Perform repetitive motions (e.g., typing, clicking) consistently throughout the day. #Discover. Your. Path