Web Analyst

We are seeking a Web Analyst to join a leading global membership and leisure travel company operating at the intersection of hospitality, consumer finance, and subscription services. The consultant should be able to shift working hours to work till 1 pm EST.

Responsibilities

Support GA4 and GTM across the organization including tagging, configurations, maintenance and troubleshooting Build and troubleshoot data layer events and custom tracking requirements Write development level technical software specifications documentation including event names, variables and sample payloads QA new website/app releases to ensure analytics and marketing tags are functioning correctly Troubleshoot tracking issues across GA4, GTM, APIs, cookies, redirects and SPA Implement and support third party tools like Full.

Story, Qualtrics, Quantum Metric, Simon Data, Google Ads and marketing pixels Support consent and privacy related tracking via One. Trust Partner with marketing, business and product teams to understand measurement needs and determine methodology to capture it Assist in maintaining data quality by following the QA process ensuring the data layer and configured events are working properly Partner with development, product, marketing and other stakeholders on new site launches, features and analytics enhancements Requirements 3+ years of experience in web analytics Expertise in GA4 and GTM including tagging, configurations and troubleshooting Skills in building and troubleshooting data layer events and custom tracking requirements Proficiency in writing development level technical software specifications documentation Understanding of tracking issues across APIs, cookies, redirects and SPA Familiarity with third party tools like Full.

Story, Qualtrics, Quantum Metric, Simon Data and Google Ads Knowledge of consent and privacy related tracking via One. Trust English proficiency at a B2 level