Job description
Job Description: The PSR Omni Sales Acceleration lead in Royal Canin Korea plays a crucial role, overseeing a diverse portfolio that generates over 60% of total company sales. This role is highly complex, as it involves engaging with more than 3,000 offline customers across multiple segments, in addition to managing a variety of E-Commerce channels.
Success in this position requires a strategic mindset and the ability to provide insights that shape future strategies in an ever-evolving retail landscape.
Key Responsibilities
Category, Portfolio & Growth Strategy Lead the development of integrated category, portfolio and channel growth strategies aligned with OGSM, Global PSR priorities and local growth opportunities. Own portfolio prioritization, assortment architecture and channel role definition to maximize penetration, recommendation and commercial performance.
Translate pet owner, shopper, customer and market insights into actionable growth strategies across online and offline ecosystems. Identify future growth opportunities and lead strategic initiatives to strengthen Royal Canin's competitive position in the evolving pet care landscape. Route-to-Market(RTM) & Customer Strategy Define and optimize Route-to-Market strategies, customer segmentation frameworks and coverage models across PSR channels.
Develop differentiated customer value propositions and engagement strategies based on customer potential and channel dynamics. Partner with Sales and E-Commerce teams to accelerate channel development and unlock sustainable growth opportunities. Strategic Revenue Management (SRM) Lead Strategic Revenue Management initiatives including pricing architecture, promotion effectiveness, assortment optimization and profit pool management.
Partner with Sales, Finance and E-Commerce teams to balance growth, profitability and channel competitiveness. Establish governance and performance monitoring mechanisms to ensure commercial investment effectiveness and ROI optimization. Trade Marketing Excellence & Governance Define and govern trade marketing frameworks, standards and investment priorities across channels.
Develop scalable activation models and commercial playbooks while ensuring execution consistency and compliance. Evaluate trade marketing effectiveness and continuously optimize investment allocation based on business impact. Perfect Store, Recommendation & POSM Strategy Own the design, governance and continuous improvement of Perfect Store, P4H (Perfect Partnership for Health), Recommendation Excellence and POSM frameworks.
Define customer experience standards and store success criteria that enhance recommendation quality, visibility and brand equity. Monitor framework effectiveness and drive continuous improvement through market insights and field feedback. Sales Force Effectivenes s Lead the design and governance of Sales Force Effectiveness programs including coverage models, call productivity, performance management, capability development and digital enablement.
Develop tools, KPIs, analytics and execution frameworks to improve sales productivity and commercial effectiveness. Partner with sales leaders to identify performance opportunities and drive continuous improvement across field and digital sales teams. Commercial Capability & Business Performance Steering Establish commercial excellence standards, governance processes and performance review mechanisms across PSR.
Drive business performance through data-driven decision making, operational discipline and cross-functional collaboration. Lead strategic projects and transformation initiatives to future-proof commercial capabilities and accelerate omnichannel growth. Leadership & Organization Development Build, develop and coach a high-performing Omni Sales Acceleration team.
Foster collaboration across Sales, E-Commerce, Supply Chain, Finance, Marketing and Global/Regional stakeholders. Create a culture of innovation, accountability and continuous improvement while enabling organizational capability growth. Job Specifications/Qualifications Education & Professional Qualification A university degree or higher-level education Strong interpersonal and communication skills, both locally and internationally Proficiency in MS Excel and PowerPoint skills Knowledge/Experience 10+ years of sales & marketing experience, preferably in FMCG market At least 3 years of experience in people management Experience in developing and executing omni-channel sales strategies