Manager - Business Analytics

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• Business Analytics. This position is responsible for building and implementing data driven performance marketing initiates for the Ecommerce vertical of the business. Develop and execute data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth ​ Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces ​ Assess current practices and enhance to improve efficiency ​ Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs ​ Measure ROI of online marketing campaigns ​ Monitor budget distribution and performance of ad campaigns ​ Establish new data gathering and analysis techniques within the organization ​ Drive data based decision making by providing actionable insights from customer behaviour and buying patterns and engagement across various touch points