Job description
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- Business Analytics. This position is responsible for building and implementing data driven performance marketing initiates for the Ecommerce vertical of the business. Develop and execute data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces Assess current practices and enhance to improve efficiency Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs Measure ROI of online marketing campaigns Monitor budget distribution and performance of ad campaigns Establish new data gathering and analysis techniques within the organization Drive data based decision making by providing actionable insights from customer behaviour and buying patterns and engagement across various touch points