Associate Director, Marketing & Enrollment Analytics

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Associate Director, Marketing & Enrollment Analytics based in the United States. The Associate Director, Marketing & Enrollment Analytics will lead the development and execution of analytics strategies that strengthen marketing effectiveness and enrollment performance within a mission-driven, virtual-first higher education environment.

Acting as the primary analytics partner to Marketing, Enrollment, and Field teams, this role will transform complex data into actionable insights that inform investment, improve conversion, and support institutional growth. The position combines advanced marketing measurement, enrollment funnel analysis, statistical modeling, and business intelligence to uncover opportunities and guide strategic decisions.

It will also lead the marketing measurement roadmap, establish standards for metrics and testing, and advance automation to support continuous performance monitoring. Working collaboratively with institutional analytics colleagues and business leaders, the successful candidate will help build reliable data foundations and a more informed, data-driven operating culture.