Senior Associate

Accumn, A Yubi Company is looking for a Senior Marketing Associate to join our product marketing team. Drive go-to-market strategies, positioning, and messaging to ensure product adoption and customer engagement. They collaborate with product, sales, and design teams to translate features into value-driven narratives that fuel growth.

Responsibilities

Collaborate with product, design & marketing teams to plan and develop content. Excellent verbal and written communication skills: Proficient in writing promotional content and able to communicate ideas effectively. Ability to create and deliver persuasive presentations. Track and analyze campaign performance metrics to provide insights and recommendations for continuous optimization of marketing efforts Ability to create engaging and compelling content.

Ability to work effectively with cross-functional teams.

Education

• Bachelor’s degree in Marketing, communications or related field with previous experience working in SAAS/B2B/NBFC/banks/fintech clients. Experience with the following tools would be an added plus: WordPress, Email marketing software like Netcore/Hubspot etc, Google analytics, Search Console, Amplitude and the MS Suite. Requirement 2-3 years of marketing experience with B2B/SaaS or fintech firms Strong attention to detail and ability to multi-task projects and deliverables Proven experience working under pressure to deliver high-quality output within an assigned timeline Strong collaborator and self-starter