Senior Digital Marketing Specialist

Adi is one of the leading and most innovative real estate development platforms in the GTA, reshaping cities and urban landscapes with cutting-edge architecture and design. We are a vertically integrated platform, with investment, development and construction management under one roof, which allows us to deliver communities faster, better and more cost-effectively than our competitors.

We are obsessed with our customers. We operate with a bias for action and speed, we hold ourselves to a standard of operational excellence, and we treat our customers, our partners and each other with trust and respect. Marketing at Adi is run as a process with metrics. Every dollar of media spend is measured against leads, appointments and sales, and reviewed weekly.

We work with specialist agencies for brand and launch creative, and our in-house team runs everything that generates demand: digital campaigns, lifecycle and email marketing, social, content and analytics. We have move-in-ready homes to sell today and new communities launching behind them, and in this market the sales centre only performs if marketing delivers qualified buyers to it every week.

We are looking for an experienced, high-performing digital marketer with a proven record of building and optimizing paid media campaigns, running email and marketing automation programs, and creating content with the latest AI tools for copy, image and video. The mandate is simple: fill the sales team's calendar with qualified appointments at a falling cost per appointment, and sell these communities out.

This role reports to the Sales & Marketing Manager. We run with process discipline – clear weekly priorities, transparent metrics – and we reward people who move the numbers.