Meta Ads - Content (Performance Marketing-Kannada)

What is Lokal : Access & Empowerment for Bharat through AI and Local Language Internet Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat.

Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to: Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more) Dostt – Make new friends through voice chats, games, and real, authentic conversations Eaze – A safe space to explore emotional well-being via community-driven support Astro.

Lokal – Instant access to trusted astrologers through audio and chat And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants. bout the role : We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance.

This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

Key Responsibilities

For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase. You decide the angle, the hook, the format, and the script - and you write it yourself. You'll brief designers and video editors on your concepts and follow through until the output matches your intent.

You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week. You run your own A/B tests, read the results, and decide what to try next. You track what's working in each market and make sure the creative feels native to that audience. Must-Have 1–3 years of experience in performance marketing content or growth marketing.

Hands-on exposure to Meta Ads & Google Ads campaigns. Strong copywriting skills (English + regional language preferred). Understanding of performance metrics like CAC, ROAS, CPI, CTR. Experience working with creative and video teams. Data-driven mindset with strong analytical skills.

What We Offer

End-to-end ownership of marketing Training and mentorship from leadership High learning curve with direct business impact Performance-based growth opportunities Why This Role Is Exciting : You will directly drive growth through paid marketing and experiments You will own end-to-end performance—from ads to insights and optimization You will test, learn, and scale what works with real business impact High visibility with leadership and a steep learning curve