Marketing Coordinator

SSP Local Event & Outreach Coordinator – Dallas, TX Department: Marketing / Field Marketing Location: Dallas–Fort Worth, TX (field-based, local travel required) Employment type: Full-time About the Role SSP is looking for a Local Event & Outreach Coordinator to own community and in-person event activity for the Dallas market.

You will plan and run local events that put SSP-supported dental practices in front of their communities, such as health fairs, school and corporate partnerships, patient appreciation days, sponsorships and grand-opening or open-house events. You are the on-the-ground face of SSP in Dallas: building relationships with practice teams and local organizations, executing flawlessly, and proving the events drive new patients and brand awareness.

What You'll Do

Plan and execute local events Build and manage a quarterly Dallas event calendar aligned with market and practice growth goals. Identify, evaluate and secure event opportunities: community fairs, school and youth sports sponsorships, employer wellness days, chamber and networking events, and practice-hosted events. Manage the full event lifecycle: planning, budgeting, vendor and venue coordination, permits and insurance, logistics, staffing, setup and teardown, and post-event follow-up.

Coordinate event materials with support of centralized SSP marketing team: booth, signage, giveaways, branded collateral, and patient or lead capture tools. Partner with practices and local teams Act as the main point of contact for practice owners, office managers and teams on event participation. Train and prep practice staff to represent SSP and their office well at events.

Collaborate with regional leadership, marketing and operations so events support new-patient and retention goals. Support local team execution of strategic activities to grow provider and word-of-mouth referral network — serving as boots-on-the-ground outreach for external office and B2B visits. Build community relationships Develop and maintain relationships with local schools, employers, civic groups, nonprofits and event organizers.

Represent SSP and the office or brand (as applicable per practice) professionally at community events and networking functions. Measure and improve Track event budgets, attendance, leads captured, appointments booked and new patients attributed to each event. Report results and recommendations to leadership and use them to refine the event mix.

Ensure lead capture and follow-up happens promptly after each event, in coordination with practice front-office teams. Compliance and brand Keep all events consistent with SSP brand standards, and with HIPAA, advertising and patient-privacy requirements. Manage event inventory, supplies and equipment in good order — requesting stock or new materials to be designed as determined.

What You Bring Required 2+ years of experience in event coordination, field marketing, community outreach or a similar role. Strong project management skills, with the ability to run several events at once and meet deadlines. Excellent communication and relationship-building skills, in person and in writing. Comfortable with budgets and basic reporting (Excel or Google Sheets).

Reliable transportation, a valid driver's license, and flexibility to work evenings and weekends as events require. Able to lift 40 lbs and to set up and break down event spaces. Working knowledge of the Dallas–Fort Worth area. Preferred Experience in dental, healthcare, or multi-location / DSO environments. Experience with CRM or lead-tracking tools and event ROI reporting.

Experience with project or task management software (Smartsheet) is a plus. Bilingual (English/Spanish). Familiarity with social media and local promotion. What Success Looks Like First 30 days: Learn SSP's Dallas practices, brand standards and playbooks. Meet practice leaders. Audit existing event relationships and past results.

First 90 days: Launch a quarterly Dallas event calendar and execute the first wave of events on budget. Set up consistent tracking of leads and new patients per event. First year: Deliver a repeatable, measurable event program with clear ROI, strong practice partnership and a growing network of community relationships.

Key Metrics Events executed vs. plan Leads and new-patient appointments generated per event Cost per lead / cost per new patient Practice and partner satisfaction Budget adherence Working Conditions Field-based role across the Dallas–Fort Worth market with regular local travel. SSP’s 7 Dallas-Fort Worth office locations span an approximate 50-mile radius in the DFW market.

Frequent evening, weekend and outdoor event work.

Compensation

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