Marketing Manager

Description The Marketing Manager is responsible for managing social media, creating marketing materials, promoting products, communicating company updates, and capturing high-quality photos and videos that showcase our business, products, and team. The ideal candidate is self-motivated, detail-oriented, and comfortable working independently while collaborating with multiple departments to ensure consistent branding and messaging.

Key Responsibilities

Social Media Management Manage and maintain all company social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.) Develop and maintain a monthly content calendar. Create engaging posts, reels, stories, and videos. Respond to comments and messages when appropriate. Monitor social media performance and recommend improvements to increase engagement and brand awareness.

Marketing and Advertising Design digital and print advertisements. Create flyers, brochures, banners, signage, catalogs, and promotional materials. Develop marketing campaigns to promote products, sales, and company initiatives. Ensure all marketing materials align with company branding. Product and Company Communications Announce new products, product updates, pricing changes, promotions, and company news.

Work with management and sales teams to communicate important information to customers through email, social media, website updates, and printed materials. Maintain consistent messaging across all communication channels. Photography and Content Creation Photograph products, inventory, projects, company events, employees, and customer installations.

Capture and edit photos and videos for marketing campaigns. Organize and maintain a digital library of marketing assets. Website and Digital Presence Assist with updating website content, product information, and promotional materials. Ensure online content remains accurate and current. Recommend improvements to enhance the customer experience.

Brand Management Maintain a consistent company image across all marketing platforms. Ensure logos, colors, messaging, and branding standards are followed. Support company events, trade shows, and community outreach efforts. Collaboration Work closely with sales, purchasing, and management to identify marketing opportunities.

Assist in planning seasonal promotions, product launches, and special events. Coordinate with vendors, printers, and advertising partners when necessary.

Qualifications

Experience in marketing, communications, graphic design, or a related field preferred. Proficiency with design software such as Canva, Adobe Creative Suite, or similar. Experience managing business social media accounts. Strong photography and basic video editing skills. Excellent written and verbal communication skills.

Strong organizational and project management abilities. Ability to manage multiple projects and meet deadlines. Creative mindset with attention to detail.

Preferred Skills

Knowledge of social media advertising. Experience with email marketing platforms. Basic website editing experience (WordPress or similar CMS). Familiarity with analytics tools such as Meta Business Suite and Google Analytics. Physical Requirements Ability to move throughout the facility and occasionally lift up to 25 pounds.

Ability to photograph products both indoors and outdoors. Occasional travel to customer sites, events, or trade shows may be required.