Affiliate Campaign Marketing (Shopee)

Drive the growth of Affiliate marketing in Shopee, focusing on Creator growth Develop and execute targeted paid social media advertising campaigns (Tik. Tok, YouTube, IG) focused on maximizing affiliate traffic volume Define, implement and execute affiliate growth projects for the Shopee’s KOL Affiliates Maintain and manage project timelines, expectations, tasks and resources Conduct deep-dive analysis and understanding of the KOL landscape, performance trend, set targets and plan effective solutions and strategies for program growth Utilize various data pools and metrics in daily operations to create dashboard and provide insights and performance reporting of projects to facilitate decision making Responsible for monitoring and driving project KPIs to targets Coordinate and roll-out project with key stakeholders, not limited to KOL Core Team, KOL Lead KAM, KOL KAM, and cross-team stakeholders Contribute to the development of overall business strategy and long-term goals Play a part in cross-functional projects as necessary +2 years of work experience, a plus if worked in project management role prior Structured, able to plan end-to-end execution of initiatives, see through implementation of the initiative, as well as assess initiative effectiveness Logical thinking and able to work in a fast-pace working environment under tight deadline Solid knowledge and understanding of affiliate program and product management is a plus Excellence in using Microsoft Office Excel / Google Sheet Have creative thinking with strong analytical skills and problem-solving Strong communication, interpersonal and problem-solving skills