Digital Commerce Merchandising Specialist

Job Title: Digital Commerce Merchandising Specialist Department: Digital Commerce Reporting To: Senior Manager Digital Commerce Merchandising Location: Newtown, PA Company Overview Just Play is a leading company in the children’s consumer products industry, developing and distributing a diverse portfolio of products for the whole family.

We collaborate with globally recognized children’s entertainment brands to create products distributed through major retailers throughout North America and around the world.

Position Summary

Just Play is seeking a detail-oriented and digitally focused Digital Commerce Merchandising Specialist to support the presentation and performance of our products across retailer websites. This position is responsible for developing, maintaining, and optimizing digital product content to ensure accurate product information, compelling product storytelling, and a consistent consumer experience across key retail platforms, including Amazon, Walmart, Target, and other retailer websites.

Working collaboratively with Digital Commerce, Design, Product Development, and other internal and external partners, the Digital Commerce Merchandising Specialist will help ensure product detail pages are complete, accurate, visually engaging, and aligned with retailer requirements and established digital merchandising best practices.

The position will monitor content performance indicators, including content health scores and share of shelf, and identify opportunities to improve product visibility, content quality, and the online shopping experience.

Essential Duties and Responsibilities

Build, upload, and maintain digital product detail pages across designated retailer websites, ensuring compliance with retailer specifications, content standards, and launch timelines. Monitor content health scores, share of shelf, and other relevant digital commerce performance indicators to identify opportunities for improvement.

Conduct regular audits of retailer websites to verify product discoverability, content accuracy, asset availability, and proper presentation of product information. Review and optimize product descriptions, images, videos, and other digital assets to support product storytelling, consumer engagement, and conversion objectives.

Develop and maintain enhanced digital content, including brand and product storytelling pages, as appropriate for each retailer and product. Coordinate projects involving internal teams and external partners to facilitate the timely delivery, review, and implementation of approved content and assets. Collaborate with Design, Product Development, Marketing, and other stakeholders to gather product information, incorporate feedback, and prepare digital listings for launch.

Identify content gaps, inaccuracies, and inconsistencies and coordinate corrective actions with the appropriate stakeholders. Maintain organized records of content updates, project timelines, and outstanding deliverables to support accurate execution and timely launches. Stay informed about retailer content requirements, digital merchandising practices, and relevant developments in online retail.

Perform other related duties as assigned.

Minimum Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field, or an equivalent combination of education and relevant experience. One to three years of relevant experience in digital commerce, e-commerce merchandising, digital marketing, content management, or a related field preferred.

Working knowledge of digital merchandising principles, online retail platforms, and product content optimization. Strong written and verbal communication skills, including the ability to review and refine product information for accuracy, clarity, and consistency. Strong organizational and project coordination skills, with the ability to manage multiple assignments and deadlines simultaneously.

Demonstrated attention to detail and commitment to maintaining accurate, high-quality digital content. Ability to collaborate effectively with cross-functional teams and coordinate input from multiple stakeholders. Ability to work effectively in a fast-paced environment where priorities and deadlines may change. Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.

Experience working with retailer dot-com platforms or digital content management systems. Professional fluency in English, including written and verbal communication.

Preferred Qualifications

Experience with Salsify or similar product content management platforms. Experience working with major online retailers, such as Amazon, Walmart, or Target. Familiarity with digital shelf analytics, content health scoring, share-of-shelf measurement, or other e-commerce performance metrics. Experience optimizing product images, videos, descriptions, and enhanced content for online retail environments.

Interest in children’s consumer products, licensed merchandise, and entertainment brands. Work Environment This position primarily performs work in an office environment and uses computers and standard office equipment to complete daily responsibilities. The role requires regular communication and collaboration with internal teams and external partners.

Equal Employment Opportunity Just Play is an equal opportunity employer. Employment decisions are made without regard to protected characteristics under applicable federal, state, or local law. Reasonable accommodations are available to qualified individuals with disabilities, as required by applicable law.