Area Sales Manager

Job Purpose Drive Secondary value and revenue growth profitably by leveraging the growth opportunities , coaching the Frontline team and managing DBRs effectively Primary Roles & Accountabilities Deliver Secondary Value target by developing market in the assigned territory Add new outlets which should contribute to achieving annual volume/value targets Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols Increase the Unique SKU count in the outlet and ensure chilled Product range availability Achieve trade spends productivity targets Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management Coach CEs through Work *with and One on One & Training Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings , using tools like Execution planner Skill/Attributes/Work Experience: Strong Leadership skills, experience managing larger teams Towering strength in Sales Operation and a passion for Market Execution Strong Inter-personal skills to build strategic wiring with Distributors /Customers Customer Centric mentality and approach to conducting business Strong Commercial experience ( Sales, GTM, Marketing, Finance) Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders Strong financial skills to drive / evaluate impact of various business levers Analytical skills – able to analyse events / data to optimize performance Natural inclination to build capability / Be the Head Coach for the unit team Well versed in Sales Force Automation