Marketing Lead

We are looking for a Marketing Lead to take ownership of marketing campaign planning, execution, and performance across multiple channels.

Key Responsibilities

Campaign Planning, Execution & Performance Management Coordinate end-to-end campaign execution including asset preparation, scheduling, and delivery across channels Maintain and manage the marketing calendar ensuring all campaigns and activities are delivered on time Track, measure, and report campaign performance in collaboration with the digital specialist (leads, traffic, engagement rates) Ensure all campaigns are executed according to plan and aligned with marketing objectives Monitor ongoing campaign performance and adjust execution priorities based on results and timelines Digital & Channel Marketing Execution Manage social media posting schedules and monitor content performance metrics Coordinate email marketing campaigns including planning, execution, and performance tracking (open rates, click rates, engagement) Oversee CRM channel communications including internal and external marketing messaging Manage and update website homepage content in coordination with the commercial department to reflect priorities, campaigns, and promotions Ensure consistent execution of content distribution across all digital and owned channels Align channel execution with broader campaign objectives and timing Content Development & Creative Coordination Draft marketing content across all touchpoints including social media posts, CRM communications, event materials, and promotional assets Coordinate with the creative team on commercial ads, campaign visuals, and creative execution Ensure all content and creativity are aligned with brand tone and campaign objectives Maintain brand consistency across all channels and communications Translate campaign objectives into clear, actionable content requirements for creative teams Events & Activation Support Support planning and execution of marketing events and activations Ensure events are aligned with campaign objectives and integrated into the marketing calendar Coordinate logistics and marketing deliverables for events and activations Market Research, Insights & Marketing Strategy Support Conduct market research to identify trends, competitors, and growth opportunities Analyze campaign performance and translate data into actionable marketing insights Support marketing strategy discussions with performance and market-based insights Assist in enhancing marketing processes, workflows, and execution efficiency Provide structured input to improve targeting, messaging, and campaign effectiveness Working Conditions Location: Office Working Days: 5 days/week Working Hours: 8 hours/day Tools Google Analytics Meta Business Suite/Ads Manager CRM platforms Requirements Bachelor’s degree in Marketing, Business Administration, Communications, or a related field Experience developing and executing marketing strategies and campaigns Strong strategic thinking and marketing planning skills Excellent communication and presentation skills Strong analytical and data-driven decision-making skills Experience in healthcare and technology