Job description
Identify and research suitable KOLs/influencers based on the company’s target market Build and maintain good relationships with KOLs/influencers Plan and manage KOL campaigns (briefing, timeline, and deliverables) Negotiate rates and collaboration terms with KOLs Ensure content aligns with the company’s branding and guidelines Coordinate with internal teams (marketing, creative, etc.)
to ensure smooth campaign execution Monitor campaign performance (engagement, reach, impressions, conversions) Prepare reports and evaluate campaign results Manage and update the KOL database and track each KOL’s performance