Assistant Director of Communications and Content

The Assistant Director of Communications and Content tells the story of the Hilliard Art Museum. This position leads the museum's communications strategy across digital and print channels, shaping how audiences encounter the museum's exhibitions, programs, and collection. The work is layered storytelling: connecting what happens inside the galleries to the communities the museum serves, and extending the museum's reach beyond its walls.

The Assistant Director of Communications and Content works in close collaboration with a dedicated design team, an external media relations consultant, and a graduate assistant, as well as project-based photographers and videographers. This position plays a central role in raising the museum's visibility, driving attendance, and building meaningful engagement with diverse audiences.

Duties and Responsibilities

Develop and implement a comprehensive communications strategy aligned with the museum's mission, exhibitions, educational programs, and institutional priorities. Collaborate with the Office of University Communications and Marketing, university departments, and community partners to amplify the museum's story. Coordinate communications activities across the institution so that every message reflects the museum and its core values.

Content Development: Responsible for content for the museum's bi-weekly newsletter. Set content strategy and editorial direction for the museum's social media platforms (Facebook, Instagram, LinkedIn), executed by a graduate assistant. Manage the museum's website in partnership with the web and design team. Creative Workflow Management: Collaborate with a dedicated design team on design needs related to communications, including content development, exhibition and program marketing, and events.

Oversee design and production for print and digital communications, including advertising, invitations, brochures, banners, flyers, member magazine, signage, and digital collateral. Book and manage photography shoots of exhibitions and events, coordinating project-based photographers and videographers. Project manage this workflow from request through delivery, keeping timelines clear and deliverables on schedule.

Advertising Digital Promotion: Manage the strategy and budget for advertising and digital promotion. Work closely with the external design teams to ensure that content, calls-to-action, and creative are aligned for the museum's diversified audiences and goals. Audience Development: Collaborate with the exhibition, education, and community program teams to develop and execute data-driven strategies that reach target audiences and connect the museum's work to the people it serves.

Use marketing analytics and audience data to inform, measure, and refine communications strategies and improve outcomes. Revenue Generation: Work closely with the development team to drive membership and attendance at member events, as well as ticket sales, admission sales, and other initiatives that drive and diversify revenue generation.

Media Relations: Manage the museum's external media relations consultant. Collaborate with the consultant to develop an integrated media strategy and ensure they have the assets needed to secure coverage and visibility. Graduate Assistant Oversight: Oversee a graduate assistant responsible for digital asset management, social media execution, routine website updates, marketing analytics, and execution of paid media plans.

Use this reporting to refine strategies and improve outcomes. Budget Management: Create and oversee departmental goals and budget. Manage resources efficiently to maximize impact. Community Development: Represent the museum at select community events, develop partnerships with local organizations, and identify opportunities to extend the museum's presence and relevance beyond its walls.